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Top Brands (per BusinessWeek)

There are a lot of “top brand” lists. Here’s the 2008 BusinessWeek list (this should be part of our organization discovery process):

  1. Coke : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  2. IBM : Vertical – Tech : Links – Twitter (taken, IBM events) | Facebook | MySpace | Blog | Website | 10 of the smartest big brands on Twitter (Mashable, Feb 2009)
  3. Microsoft : Vertical – Tech, Entertainment (xBox) : Links – Twitter (background issue) | Facebook | MySpace | Blog | Website
  4. GE : Vertical – fillInBlank : Links – Twitter (taken, ditto generalelectric) | Facebook | MySpace | Blog | Website
  5. Nokia : Vertical – Tech, Cell : Links – Twitter | Facebook | MySpace | Blog | Website
  6. Toyota : Vertical – Auto : Links – Twitter | Facebook | MySpace | Blog | Website
  7. Intel : Vertical – Tech, Hardware : Links – Twitter | Facebook | MySpace | Blog | Website
  8. McDonalds : Vertical – Retail : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  9. Disney : Vertical – Entertainment : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  10. Google : Vertical – Tech : Links – Twitter | Facebook | MySpace | Blog | Website
  11. Mercedes-Benz : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  12. HP : Vertical – Tech, Hardware : Links – Twitter (protected!) | Facebook | MySpace | Blog | Website
  13. BMW : Vertical – Auto : Links – Twitter (taken – legit) | Facebook | MySpace | Blog | Website
  14. Gillette : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  15. AMEX : Vertical – Finance : Links – Twitter (amex taken, ditto americanexpress + protected) | Facebook | MySpace | Blog | Website
  16. Louis Vuitton : Vertical – Lifestyle : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
  17. Cisco : Vertical – Tech, Hardware : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
  18. Marlboro : Vertical – Lifestyle, Cigarettes : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
  19. CitiCorp : Vertical – Finance : Links – Twitter (citigroup taken, citi suspended) | Facebook | MySpace | Blog | Website
  20. Honda : Vertical – Auto : Links – Twitter | Facebook | MySpace | Blog | Website
  21. Samsung : Vertical – Electronics : Links – Twitter (samsung suspended) | Facebook | MySpace | Blog | Website
  22. H&M : Vertical – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website
  23. Oracle : Vertical – Tech, Software : Links – Twitter | Facebook | MySpace | Blog | Website
  24. Apple : Vertical – Tech, Lifestyle : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  25. Sony : Vertical – Entertainment : Links – Twitter | Facebook | MySpace | Blog | Website
  26. Pepsi : Vertical – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website
  27. HSBC : Vertical – fillInBlank : Links – Twitter (hsbc suspended) | Facebook | MySpace | Blog | Website
  28. Nescafe : Vertical – fillInBlank : Links – Twitter (nescafe suspended) | Facebook | MySpace | Blog | Website
  29. Nike : Vertical – fillInBlank : Links – Twitter (taken + protected updates) | Facebook | MySpace | Blog | Website
  30. UPS : Vertical – Delivery : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  31. SAP : Vertical – Tech, Software : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  32. Dell : Vertical – Tech, Hardware : Links – Twitter (taken) | Facebook | MySpace | Blog | Website | 10 of the smartest big brands on Twitter (Mashable, Feb 2009)
  33. Budweiser : Vertical – Lifestyle, Alcohol : Links – Twitter (budweiser taken?) | Facebook | MySpace | Blog | Website
  34. Merrill Lynch : Vertical – Finance : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  35. Ikea : Vertical – Lifestyle, Retail : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  36. Canon : Vertical – Photography : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  37. JP Morgan : Vertical – Finance : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
  38. Goldman Sachs : Vertical – Finance : Links – Twitter (goldmansachs suspended) | Facebook | MySpace | Blog | Website
  39. Kellogg : Vertical – fillInBlank : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
  40. Nintendo : Vertical – Entertainment : Links – Twitter (nintendo suspended) | Facebook | MySpace | Blog | Website
  41. UBS : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  42. Morgan Stanley : Vertical – Finance : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  43. Phillips : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  44. Thomson Reuters : Publishing – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website
  45. Gucci : Vertical – Lifestyle : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
  46. eBay : Vertical – Tech, eCommerce : Links – Twitter | Facebook | MySpace | Blog | Website
  47. Accenture : Vertical – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website
  48. Siemens : Vertical – Tech : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  49. Ford : Vertical – Auto : Links – Twitter | Facebook | MySpace | Blog | Website | 10 of the smartest big brands on Twitter (Mashable, Feb 2009)
  50. Harley-Davidson : Lifestyle, Auto, Motorcycle : Links – Twitter | Facebook | MySpace | Blog | Website
  51. L’Oreal : Vertical – Lifestyle, Cosmetics : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  52. MTV : Vertical – Entertainment : Links – Twitter | Facebook | MySpace | Blog | Website
  53. Volkswagon : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  54. AIG : Vertical – Finance, Insurance : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
  55. AXA : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  56. Heinz : Vertical – fillInBlank : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
  57. Colgate : Vertical – fillInBlank : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
  58. Amazon : Vertical – Tech, eCommerce : Links – Twitter | Facebook | MySpace | Blog | Website
  59. Xerox : Vertical – Tech : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  60. Chanel : Vertical – Lifestyle, Fashion, Cosmetics : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
  61. Wrigley’s : Vertical – fillInBlank : Links – Twitter (taken+protected) | Facebook | MySpace | Blog | Website
  62. Zara : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  63. Nestle : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  64. KFC : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  65. Yahoo! : Vertical – Tech : Links – Twitter | Facebook | MySpace | Blog | Website
  66. Danone : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  67. Audi : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  68. Caterpillar : Vertical – fillInBlank : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
  69. Avon : Vertical – Lifestyle, Cosmetics : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
  70. Adidas : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  71. Rolex : Vertical – Lifestyle, Jewelry : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  72. Hyundai : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  73. Blackberry : Vertical – Tech, Cell : Links – Twitter | Facebook | MySpace | Blog | Website
  74. Kleenex : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  75. Porsche : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  76. Hermes : Vertical – Lifestyle, Fashion : Links – Twitter (hermes suspended) | Facebook | MySpace | Blog | Website
  77. Gap : Vertical – fillInBlank : Links – Twitter (taken-legit?) | Facebook | MySpace | Blog | Website
  78. Panasonic : Vertical – fillInBlank : Links – Twitter (taken)| Facebook | MySpace | Blog | Website
  79. Cartier : Vertical – Lifestyle : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  80. Tiffany & Co. : Vertical – Lifestyle : Links – Twitter (tiffany taken) | Facebook | MySpace | Blog | Website
  81. Pizza Hut : Vertical – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website
  82. Allianz : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  83. Moet et Chandon : Vertical – Lifestyle, Alcohol : Links – Twitter (moet, moetetchandon and moetandchandon taken) | Facebook | MySpace | Blog | Website
  84. BP : Vertical – fillInBlank : Links – Twitter (bp taken, britishpetroleum does not exist) | Facebook | MySpace | Blog | Website
  85. Starbucks : Vertical – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website | 10 of the smartest big brands on Twitter (Mashable, Feb 2009)
  86. ING : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  87. Motorola : Vertical – Tech, Cell : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
  88. Duracell : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  89. Smirnoff : Vertical – Lifestyle, Alcohol : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  90. Lexus : Vertical – Auto : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
  91. Prada : Vertical – Lifestyle, Fashion : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  92. Johnson&Johnson : Vertical – fillInBlank : Links – Twitter (JnJComm) | Facebook | MySpace | Blog | Website
  93. Ferrari : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  94. Armani : Vertical – Lifestyle, Fashion : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  95. Hennessy : Vertical – Lifestyle, Alcohol : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  96. Marriott : Vertical – fillInBlank : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
  97. Shell : Vertical – Transportation : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  98. Nivea : Vertical – Lifestyle, Cosmetics : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  99. FedEx : Vertical – Delivery : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
  100. VISA : Vertical – Finance : Links – Twitter (taken) | Facebook | MySpace | Blog | Website

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