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Twitter Profile: Monica Guzman

24 October 2009

Another Profile for UW TwitterBook! Updated “Questions” section due to very timely repsonse!

This profile was written for the University of Washington Twitter Book.

Monica Guzman is a Journalist and Blogger in Seattle. She writes the BigBlog, a Blog of the Seattle PI, a paper that successfully exists online, after its print version collapsed and was discontinued in 2009. Monica doesn’t do the job, she is the job – so many of her updates seem very personal, yet highly relevant!


Out of 100 Tweets:

37 @reply

7 Hashtags

63 mentions, 14 RTs

30 links out of which 8 go back to the PI “self-promotional” + 3 other PI-promotional tweets.

Date data downloaded : Oct 5th – Oct 20th
Industry sector : News Media

Twitter ID : @moniguzman
Followers : 6207
Following : 3903
Ratio followers/following : 1,59 : 1

Number posts : 2793
Account created : Apr 04th, 2007



A blogging journalist with a passion. For blog headlines, follow @bigblog

Twitter :
Bio link :
Facebook :
MySpace : none
LinkedIn : none
Org Blog :
Org website home :
Other :



Monica Guzman is the main drive for the awatd winning BigBlog of Seattle’s former print medium – The Seattle Post Intelligencer. She writes about technology, breaking news and stories with local relevance. Once a week she holds an open Big Blog meeting at a Seattle coffeeshop inviting not only her followers on Twitter, but also renouned speakers and especially social media professionals.



A. General
(A.1) Background: Monica has a sense for fashion. Her background image shows her speaking – in a turquoise (?) dress. The background color matches her dress – of course!
(A.2) Avatar: With a more lively picture, Monica adds a playful tone to her professional background picture
(A.3) Bio: A journalist with a passion – that really sums her up!
(A.4) Transparency: There is nothing that is NOT transparent about Monica. She lays it all out
(A.5) Bio Link: To the Blog, of course, she’s its main contributor!

B. Tweets
(B.1) Replies: Monica always has conversations on Twitter not only with her followers, but also her closer friends.
(B.2) ReTweets: The rule is: always add relevance and content! She does!
(B.3) DM requests: I didn’t find any, but I saw her giving out her Email adress instead
(B.4) Hashtags: Used sparsely and almost exclusively for #followfriday
(B.5) favorite Tweets:


(B.6) Narrative summary:

Monica is an active sharer and she shares with us: her life! However, she manages to make every tweet interesting and relevant by setting them in a greater context. The tweets never lose the personal touch though, which gives an almost voyeuristic feeling when reading her stream.

C. Questions/Suggestions
(C.1) Questions unearthed during analysis: Where does she get all that motivation and power?

(C.2) Suggestions for improvement: If you are not on her radar already, it is a little hard to be noticed by Monica, because she follows over 3000 people. (Update: Monica respinded within an hour of me tweeting about the post, mentioning her. Seems she’s monitoring her messages more closely than expected.) She also doesn’t appear to be using the ressources her giant network is providing her. I have not seen any crowdsourcing efforts from her.

Creating a stream for the big blog meetups would be a fantastic gimmick!

D. Analytic Services

Twitter Grader: 99.8 (out of 100)

E. Conclusion

Monica is a great example of how Journalists can use Twitter both to brand their own personality and how they can use the platform to create a community. She has weekly BigBlog meetings to engage with her online community and allow anyone to join and contribute to the effort. She has managed to make herself a name in the business and whoever gets involved in web journalism in Seattle will not be able to pass her.

Her stream is a mixture of local news and services and her own life, which is presented in a very interesting way, connecting personal experiences with the every day of Seattlelites, which draws the attention of those who do not know the person Monica Guzman. Thus, she is a nice example for how Journalists can use Twitter not only to reconnect to their readers locally, but also connect to people she might not otherwise reach.

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