Politician Profile: John McCain
(1) WHY this site?
John McCain is very active on Twitter and has over 1 million followers. While I wouldn’t consider him a great Tweeter, his massive following makes him worth profiling.
(2) Screen shot
(4) “Fill In The Blank” stats
Date data downloaded :Aug 24 2009
Industry sector : Politics
Twitter ID : @senjohnmccain
Followers : 1,239,693
Following : 63
Ratio followers/following : 0
Number posts : 597
Account created : Jan 23 2009
First post : Jan 23 2009
U.S. Senator John McCain (R-AZ)
John McCain is a senator from Alaska. He started using Twitter seriously after his 2008 run for president and has gained well over a million followers. His profile is very popular, and he updates it often, but he rarely interacts with followers.
A. General – B
(A.1) Background – McCain’s background is plain blue, which is pretty boring and misses a lot of opportunity for branding and providing followers with more information about himself. C
(A.2) Avatar – His avatar is good – the picture is clearly John McCain, and I appreciate that it is slightly artistic without being overwhelming. A
(A.3) Bio – His bio clearly states who he is, but I think it misses an opportunity to tell more about himself. Where is the call to action? B
(A.4) Transparency – The profile appears to be run by McCain, and there is nothing to indicate it is not. The only thing that would help more would be if it was a verified account. A
(A.5) Bio Link – The bio link is good, as it goes to his senate website. A
B. Tweets – B-
(B.1) Replies – 19/100
(B.2) ReTweets – 0/100
(B.3) DM requests -0
(B.4) Hashtags – #
(B.6) Narrative summary – McCain hasn’t used any RTs or #s. He does reply on occasion, but quite a few have oddly been to Rainn Wilson. He may have accused Obama of being a movie star, but it seems he wants to be one as well.
(C.1) QMy main question would be why McCain hasn’t done more to make his profile look good. Certainly he has a staff member somewhere that has a good sense of style!
(C.2) Suggestions for improvement – The most important thing McCain needs to improve on is his use of hashtags. I understand why he doesnt use @ replies a lot, since he certainly gets flooded with messages. However, he would be able to enter conversations more easily if he used proper hashtags.
(E.1) Narrative – John McCain has done a great job building up a lot of followers, but not necessarily a great job engaging with them. He also could use some work on the basic appearance of his profile. Overall, I’m not terribly impressed by his profile.
(E.2) Scorecard Summary
- General: B
- Tweets: B-
- Overall: B-