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Profiles: @180thFW

19 August 2009

(1) WHY this site?

After hours of searching and browsing through military Twitter handles, @180thFW was the only military handle I could find that included info in their background image. Public Affairs Manager Beth Holiker does a wonderful job of using to post a logo,  picture, Website,  phone number, and information about the handle’s author all within the background.

(2) Screen shot

Picture 3

Screenshot of @180thFW 8/10/09

(3) Data on tweets



Date data downloaded : 8-10-09
Industry sector : Military

Twitter ID : @180thFW

Followers: 275
Following: 64
Ratio followers/following: 4/1

Number posts: 400
Account created: 2009-01-05

First post: 2009-03-28

TSgt Beth Holliker, Public Affairs Manager for the 180th Fighter Wing, the best ANG unit around. Follow us to see what our airmen are up to.

Bio link:
MySpace: N/A
LinkedIn: N/A (
Blog: N/A (


@180FW is the official Twitter handle for the 180th Fighter Wing of the Ohio Air National Guard. It is written by TSgt Beth Holliker and provices a voice for all of it’s units including headquarters, operations, medical, mission support and maintenance.

(4) Analysis
A. General

(A.1) Background: A

As said before this is one of the main reason I picked this handle.  The only thing that is a little fuzzy is email address. Great job overall!

(A.2) Avatar: A

Cool, eye-catching logo.

Well written and all needed information is provided. Good use of keywords and Web address.

(A.4) Transparency: A

(A.5) Bio Link: A

Great job! Link to main page.

B. Tweets

(B.1) Replies: 7/100

(B.2) ReTweets: 15/100 – Via: 33/100
(B.3) DM requests: 0/100
(B.4) Number of post which include at least one hashtags: 9/100
(B.5) Favorite tweet: -AF Welcome our newest Air Force addition to Twitter: Air Education and Training Command’s Future Learning Division @USAFFuturelearn Helping to promote your partners is good in any industry and equates to a best practice on Twitter.
(B.6) Summary: Posts offer a wealth of information but are somewhat spurratic. Some days no posts and others days there are several. Hashtags are used well but not often enough. Because their is little conversation about specific fighter wings that would need to be dealt with privately it is understandable that they do not use DM requests. Tweetie along with the web are used to Tweet.

C. Questions/Suggestions
(C.1) Try using a multi-user Twitter API like to allow other public affairs members to add their voice to the conversation.

D. Analytic Services

E. Conclusion

(E.1)Whats done well:

-Background includes all relevant information and is easy on the eyes.

-Hashtags are used to link to more conversation.

-Lots of useful information is provided within the Tweets instead of only a short title and a link.

-Promotion of partners Twitter handles.

-Tweets are more than just a newsfeed and include conversational/emotional attributes

Whats missing:

-There are definetly a fair amount of Air Force related Twitter handles that @180FW is not following. It may also be useful to follow all other government agencies as well.

-Other voices could add new ideas and perspectives.

Scorecard Summary:

Background: A
Avatar: A
Bio: B
Transparency: B
Tweets: D
Overall: B

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