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Profile: @MCPONPAO

18 August 2009

(1) WHY this site?

This was a Twitter ID that was suggested to me by several people in the Coast Guard. I thought it was a good example of a page that had good tweets but wasn’t aesthetically pleasing and didn’t have a lot of transperancy.

(2) Screen shot

Screenshot of @MCPONPAO 8-10-09

Screenshot of @MCPONPAO 8-10-09

(3) Data on tweets



Date data downloaded : 8/18/09
Industry sector : Health Care

Twitter ID : @MCPONPAO

Followers : 1489

Following : 296

Ratio followers/following : 5/1

Number posts : 422
Account created : date
First post : 03/21/2009

Bio: Public Affairs for the Master Chief Petty Officer of the Navy

Twitter :
Bio link :



Master Chief Petty Officer of the Navy Rick West is an advocate for Navy families. Many of his tweets are related to Navy programs/news.

(5) Analysis

A. General
Background: The background is a picture of the Master Chief but it is tiled and not aesthetically pleasing. Grade: C
Avatar: Navy MC logo but the top/bottom are cut off. Grade: C
Bio: Lets us know that there is a public affairs person that tweets for the MC. Grade: B
Transparency: No name/rank of actual person tweeting. Name of MCPAO also missing. At least they let us know it is not actually the MCPON! Grade: C
Bio Link: Links to MCPAO Web site and Web site links back to Twitter. Grade: A

B. Tweets

(B.1) Replies: 16/100

(B.2) ReTweets: 30/100

(B.3) DM requests: No

(B.4) Hashtags: 6/100

(B.5) Favorite Tweet: Navy Chiefs: John Finn turns 100 today. Don’t know him? You should. – Stories like the one here are very interesting and draw

(B.6) Summary: Somewhat proportionate use of RTs. Replies and DM requests are normal for military Twitter IDs. Hashtags likely could be developed more.

C. Questions/Suggestions

Why is so much focus put on Facebook and so little on Twitter?

D. Analytic Services

Source Data is provided on the blog.

E. Conclusion

This Twitter ID likely has not been developed enough as focus seems to be on Facebook. More transperancy is needed such as the name(s) of people actually tweeting. Hashtags should be used more.

Scorecard Summary:

Background: C
Avatar: C
Bio: B
Transparency: C
Tweets: A
Overall: B

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