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Profile @UMMC

17 August 2009

1) WHY this site?

I think this site should be included in the analysis because it is a health care organization utilizing best practices in many different channels of social media.

(2) Screen shot

Picture 2

(3) Data on tweets

Data

(4) Date data downloaded : 8/1/09

Industry sector : Health Care

Twitter ID : @ummc

Followers : 2,472

Following : 2,127

Tweets: 451
Ratio followers/following : 1.16

Account created : 12/08

Bio: The official Twitter account of the University of Maryland Medical Center. Managed by site editor Chris Lindsley.

URLS:
Twitter : http://twitter.com/ummc

Bio link :http://www.umm.edu/center/

iPhone:http://www.umm.edu/center/

YouTube:http://www.youtube.com/user/ummcvideos
Org website home :http://www.umm.edu/

About:The University of Maryland Medical Center is one of the nation’s oldest academic medical centers. UMMC is the nation’s fifth oldest and first public medical school and a recognized leader in biomedical research and medical education. The Medical Center cares for more than 32,000 inpatients and 300,000 outpatients each year.

(5) Analysis

Some of the ways that the University of Maryland Medical Center is using Twitter include: hospital program information, community events, health information and clinical trials.

A. General

1. The background is a customized graphic using the UMCC logo.    A

2.UMC uses a graphic of a the Maryland Medical Center as their Avatar.   A

3. Bio-the bio references the University of Maryland Medical Center with  a link to the UMMC homepage. A

4. Transparency-The Twitter page clearly identifies that Chris Lindsley is the site editor and lists contact information.  A

Bio Link-the bio link takes you to the University of Maryland Medical Center.

B. Tweets B
Replies: 17
ReTweets 31
DM requests 0

Hashtags 0

Narrative summary

The University of Maryland Medical Center is using Twitter to provide health based information/discussion via articles, videos and links to other UMMC social media channels.

Some of the ways that the  UMMC uses Twitter is for posting/distribution of health and study information, video’s and organizational events.

4 Questions unearthed during analysis
Q. Does the UMMC use blogs?

A. I did not find any blogs but found a “Ask an Expert” program. This allows people to search a health topic for information. The other option is to ask an expert a answers to health-related question.

D. Conclusion

Narrative

The UMMC is an organization that is using Twitter well.
(E.2) Scorecard Summary

Background: A

Avatar: A
Bio: A
Transparency: A
Tweets: A

Overall: A

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