1) WHY this site?
I think this site should be included in the analysis because it is a health care organization focusing on social media tools for communication within a children’s hospital.
(2) Screen shot
(3) Data on tweets
(4) Date data downloaded : 8/11/09
Industry sector : Health Care
Twitter ID : @ChildensMercy
Followers : 1,o65
Following : 454
Ratio followers/following : 2.34
Account created : 4/20/2009
Bio:Premier, independent pediatric medical cntr actively involved in clinical care, pediatric research, & educating the next generation of pediatric subspeciali
Twitter : http://twitter.com/ChildrensMercy
Bio link :http://childrensmercy.org
Org website home :http://childrensmercy.org
From our beginning as a single bed in 1897, Children’s Mercy Hospitals and Clinics in Kansas City has grown into the pediatric specialty provider of choice for families throughout the region. Working closely with community physicians and hospitals, Children’s Mercy makes the highest quality pediatric expertise available for serious and chronic conditions, as well non-critical care. We are here for all children.
One of the ways that Chidren’s Mercy is using Twitter include: As a communication tool for the patients and their family members during surgical procedures and hospital information.
1. The background is not customized but contains the CM logo. B
2.CM uses a graphic of a the Childrens Mercy as their Avatar. A
3. Bio-the bio references Childrens Mercy with a link to their homepage. A
4. Transparency-The Twitter page does not identify who is moderating the Twitter account. (During one of the surgeries a parent is identified as the person who was Tweeting) E
DM requests o
Childrens Mercy is using Twitter as a tool for pediatric patients and their families to communicate before and during surgery. The majority of the Tweets evaluated were done during surgeries and were categorized with hashtags.
4 Questions unearthed during analysis
Q. CMH offers tons of resources for families whose kids are having surgery. Some of these include videos, vitural tours and care cards.
Does Children’s Mercy Hospital plan to offer families information about the surgery’s followed on Twitter? Does CMH plan to pre-operativley invite families to follow the procedures on Twitter?
The is an organization that is using Twitter as a communication/informational tool for patients, parents and others who want to follow along to learn about the procedures.
Comments and suggestions:
The use of a hashtag is noted but not many @replies and no RT. I was not able to find information on how one would DM a question or comment during the procedure. Perhaps adding more information on any additional opportunities for involvement during the procedures could bring more engagement.