(1) WHY this site?
I think that this site should be included in the analysis because it is a health care organization actively using social media as a communication and informational channel.
(2) Screen shot
(3) Data on tweets
(4) Date data downloaded : 8/1/2009
Industry sector : Health Care
Twitter ID : @Alegenthealth
Followers : 981
Following : 460
Ratio followers/following : 2.14
Number posts : 1,530
Account created : 12/18/08
First post : 12/18/08
Alegent Health is the largest not-for-profit, faith-based healthcare system in Nebraska and Southwest Iowa
Twitter : http://www.twitter.com/AlegentHealth#/AlegentHealth
Bio link : http://www.alegent.com
Org website home : http://www.alegent.com
Alegent Health is using Twitter to distribute information about the hospitals services along with health and educational information.
Background: (A.1) The background is a customized graphic that appears to be based on their corporate logo.
(A.2) Alegent Health uses their corporate logo as the graphic for their Avatar.
(A.3) Bio-The bio gives information about the organization.
Alegent Health is the largest not-for-profit, faith-based healthcare system in Nebraska and Southwest.
(A.4) Transparency-Alegent health does not identify who is managing the Twitter account.
(A.5) Bio Link-Links to the organizations main webpage.
DM requests 0
Favorite Tweets 0
(B.6) Narrative summary
From the Tweets that were analyzed AH’s use of Twitter is being used for blog feeds,community events, press releases and health information.
4 Questions unearthed during analysis
Who is Tweeting for Alegenthealth?
I was unable to find this information listed on the Twitter account or webpage.
E. Conclusion and Suggestions
Alegenthealth is using many different types of social media including: video,blogs and education. Perhaps adding more RT and @ replies could bring additional conversation to the blogs and educational posts.
(E.2) Scorecard Summary