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Profile @Alegenthealth

17 August 2009

Profile@Alegenthealth

(1) WHY this site?

I think that this site should be included in the analysis because it is a health care organization actively using social media as a communication and informational channel.

(2) Screen shot

Picture 1

(3) Data on tweets

Data

(4) Date data downloaded : 8/1/2009
Industry sector : Health Care

Twitter ID : @Alegenthealth

Followers : 981

Following : 460

Ratio followers/following : 2.14

Number posts : 1,530
Account created : 12/18/08
First post : 12/18/08

Bio:

Alegent Health is the largest not-for-profit, faith-based healthcare system in Nebraska and Southwest Iowa

URLS:
Twitterhttp://www.twitter.com/AlegentHealth#/AlegentHealth
Bio linkhttp://www.alegent.com

Facebookhttp://www.facebook.com/pages/Alegent-Health
Utube.com :http://www.youtube.com/user/AlegentHealth
Org Blog :

Org website homehttp://www.alegent.com
About:
Alegent Health is using Twitter to distribute information about the hospitals services along with health and educational information.

(5) Analysis

A. General
Background: (A.1) The background is a customized graphic that appears to be based on their corporate logo.
(A.2) Alegent Health uses their corporate logo as the graphic for their Avatar.


(A.3) Bio-
The bio gives information about the organization.

Alegent Health is the largest not-for-profit, faith-based healthcare system in Nebraska and Southwest.


(A.4) Transparency-Alegent health does not  identify who is managing the Twitter account.

(A.5) Bio Link-Links to the organizations main webpage.

B. Tweets
Replies: 14
ReTweets 8
DM requests 0
Hashtags 18
Favorite Tweets 0

(B.6) Narrative summary

From the Tweets that were analyzed AH’s use of Twitter is being used for blog feeds,community events, press releases and health information.

C. Questions/
(C.1)

4 Questions unearthed during analysis

Who is Tweeting for Alegenthealth?
I was unable to find this information listed on the Twitter account or webpage.

E. Conclusion and Suggestions

Alegenthealth is using many different types of social media including: video,blogs and education. Perhaps adding more RT and @ replies could bring additional conversation to the blogs and educational posts.
(E.2) Scorecard Summary

Scorecard Summary

Background: A

Avatar:A
Transparency:F
Tweets:B

Overall: B

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