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Profile: @OGlobo

17 August 2009

(1) WHY this site?

Your argument for why this org should be included in our analysis

(2) Screen shot

Profile_Oglobo

(3) Data on tweets

Data per prototype post Kodak
:: Sample: last 100 tweets or sample the same day going back in time by week if the entity tweets a lot

(4) “Fill In The Blank” stats

Date data downloaded : 09/15/08

Industry sector :  Media/Newspaper

Twitter ID : @oglobo
Followers : 9,165
Following : 0
Ratio followers/following : do the math (>1 is better, to a point) 0

Number posts : 25,868
Account created : April 09, 2007
First post : Unknown

Bio: “Plantao O globo” that in English can be interpreted as Duty O Globo. It will be nice if they could provide information on their bio since when they are providing news.

URLS: http://oglobo.globo.com/
Twitter: http://twitter.com/oglobo
Bio link: Not available on their Twitter account and on their website.
Facebook : Unknown
MySpace : NONE
LinkedIn : NONE
Org Blog : http://oglobo.globo.com/blogs/
Org website home : http://oglobo.globo.com/
Other (Mobil): http://oglobo.globo.com/mobile/sitenocelular.asp

Other (multimedia: video, podcast, pictures): http://oglobo.globo.com/multimidia/

About:

O Globo is a Brazilian newspaper based in Rio de Janeiro, Brazil. It is the most prominent print publication in a media conglomerate which became the largest media group in Brazil.

(5) Analysis

A. General

(A.1) Background: Plain dark blue. It could benefit of adding some graphic art/newspaper theme to their background.

(A.2) Avatar: they use their logo-avatar.
(A.4) Transparency: Using the initials of the people who write the tweets could add another touch of transparency.
(A.5) Bio Link: Not available on Twitter.

B. Tweets

(B.1) Replies: No
(B.2) ReTweets: No

(B.3) No

(B.4) Hashtags: None found within 100 tweets.
(B.5) Favorite tweets: They currently do not have favorite tweets.
(B.6) Their tweets are headlines that include a link to their news. Same headlines are used in Twitter.

C. Questions/Suggestions
(C.1) They could incorporate a touch of human voice/conversation like good morning, have a great day, drive carefully etc.

D. Analytic Services

E. Conclusion

O Globo is using Twitter since April 9 2007. They have used Twitter as a way to share short headlines being featured on their website. They have adopted many of the multimedia models to their website like video, pictures and podcast. It will be great to use a more engaging voice with their followers.

Interpretation of tweets. Tweets are only headlines of their news featured in their website.

Tweets

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