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Profile:@ADNRadio

15 August 2009

(1) WHY this site?

Your argument for why this org should be included in our analysis

(2) Screen shot

Profile_

(3) Data on tweets

Data per prototype post Kodak
:: Sample: last 100 tweets or sample the same day going back in time by week if the entity tweets a lot
:: Filiz (and perhaps a team) will eventually create these graphics

(4) “Fill In The Blank” stats

Date data downloaded : August 14,2009

Industry sector :  Media/Radio

Twitter ID : @ADNRadio
Followers : 483
Following : 0
Ratio followers/following : do the math (>1 is better, to a point) 0

Number posts : 483
Account created : November 19, 2008
First post : July 23, 2009

Bio: A bio is not provided on their Twitter account.

URLS: http://adnradio.cl/oir.aspx
Twitter : http://twitter.com/adnradio
Bio link : http://www.iberoamerican.cl/
Facebook : http://www.facebook.com/adnradio#/adnradio?ref=mf
MySpace : NONE
LinkedIn : NONE
Org Blog : No blog, however all their news content have a comment section.
Org website home for Podcast : http://adnradio.cl/oir.aspx
Other (Live Radio): http://adnradio.cl/player/player.html

Other (Pictures): http://adnradio.cl/fotos.aspx

About:

ADN standsa for Acualidad (present), Deportes (sports) Noticias (news). They are an FM radio station in Santiago, Chile.  They belong to the Ibero Americana Radio which is affiliated to Union Radio the largest Hispanic radio consortium with more than 1200 radio stations. Their target audience is people between the ages of 25-40, same as their competitors.

ADN Radio is a new radio station funded just back on March 1, 2008. They cover almost all Chile using 39 frequencies and they are the only radio that transmit directly to Isla de Pascua (a Chilean island which is the farthest island away from Chile).

(5) Analysis

A. General

(A.1) Background: White plain background. They can add some graphics to this background that represents a radio station.

(A.2) Avatar: they use their logo as an avatar. It is well designed and it provides information about their location (radio Chile) and their location in FM.

(A.4) Transparency: They only offer a link to their website. They do not sign their tweets or provide any information about who is tweeting.

(A.5) Bio Link: Available through their website, but not on Twitter.

B. Tweets

(B.1) Replies: No

(B.2) ReTweets: No
(B.3) DM requests: No
(B.4) Hashtags: No
(B.5) Favorite tweets: No
(B.6) Currently they only use Twitter for their program headlines that link to their web page.

C. Questions/Suggestions

(C.1) They can use the hashtag to track some of the most important news found in their website. They can use more of the tweet tools to engage in a true conversation by using replies, re-tweets, direct messages and hashtags.

E. Conclusion

ADN radio is a new user of Twitter.  Not many radio stations in Latin America have adopted the online version radio version or adopted social media as a way to provide a platform for an open conversation.  The fact that ADN radio is adopted the online version and the use of social media makes them a pioneer in this new digital era.  They only provide headlines of their program and a link to them in their online radio, but the use of Twitter still new in the radio media area.

Interpretation of tweets

Tweets

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