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Profile: @DiarioUNO

15 August 2009

(1) WHY this site?

Your argument for why this org should be included in our analysis

(2) Screen shot

Profile_final

(3) Data on tweets

(4) “Fill In The Blank” stats

Date data downloaded :

Industry sector :  Media/Newspaper

Twitter ID : @diariouno
Followers : 250
Following : 271
Ratio followers/following : do the math (>1 is better, to a point) .92

Number posts : 655
Account created : May 7, 2009
First post : May 7, 2009

Bio: Diario Uno de Mendoza-Newspaper of Mendoza- It will be nice if they could provide information on their bio about where Mendoza is (Argentina) and since when they are providing news.

URLS: http://www.diariouno.com.ar/
Twitter: http://twitter.com/diariouno
Bio link: http://www.diariouno.com.ar/edimpresa/institucional/resena.htm
Facebook : http://www.facebook.com/diariouno
MySpace : NONE
LinkedIn : NONE
Org Blog : No, however all their news are provided with a comment section/blog style.
Org website home : http://www.diariouno.com.ar/
Other (Mobil): http://www.diariouno.com.ar/servicios/portadaSMS.html

About:

A new newspaper for a new Mendoza. It started to provide news in the area of Mendoza Argentina on June 27, 1993. They started to give a new way to informed in that area.  There was only one local newspaper funded since 1882.  UNO adopted this name because they want to involve their readers in other words readers and newspaper be ONE which is the translation of UNO.

(5) Analysis

A. General

(A.1) Background: This is the only newspaper in Latin America that has added a direct invitation to its readers to chat by placing it on their Twitter background profile.  This touch says more than a thousand words which is followed with a conversation throughout its tweets.

(A.2) Avatar: they use their logo-avatar, but the fact that they added the word “Digital” provides a good sense of what kind of newspaper UNO is.
(A.4) Transparency: Using the initials of the people who write the tweets could add another touch of transparency.
(A.5) Bio Link: Not available on Twitter, but it is available on their website.

B. Tweets

(B.1) Replies: They reply to questions or suggestions.
(B.2) ReTweets: They use RT.
(B.3) DM requests: They have used the DM, for example they responded to our request to participate in the Twitter book.
(B.4) Hashtags: They have used the hashtag before, the most recent one was #Zonda.
(B.5) Favorite tweets: They currently do not have favorite tweets.
(B.6) Their tweets are a true conversation.

C. Questions/Suggestions
(C.1) How do they do it? Mendoza is a small province in Argentina and for a newspaper to do this great work on Twitter is great news.  Good model to follow for other newspapers in Latin America that are thinking to start using Twitter.

E. Conclusion

UNO is using Twitter in a way that it shows they truly care for their readers and what they have to say.

Interpretation of tweets.

Tone of Conversation:

2009-08-18_DiarioUNO_pie_graph

Tweets

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