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Profile: @Sebastianpinera

14 August 2009

(1) WHY this site?

Your argument for why this org should be included in our analysis

(2) Screen shot


(3) Data on tweets

Data per prototype post Kodak
:: Sample: last 100 tweets or sample the same day going back in time by week if the entity tweets a lot
:: Filiz (and perhaps a team) will eventually create these graphics

(4) “Fill In The Blank” stats

Date data downloaded : 08-14-09

Industry sector :  Politics

Twitter ID : @sebastianpinera
Followers : 11,126
Following : 10,995
Ratio followers/following : do the math (>1 is better, to a point) 1.01

Number posts : 505
Account created : February 18, 2008
First post : April 18

Bio: His bio mentions that he is working for change, future and hope. However, he does not mention that he is a member of the center-right National Renewal party or that he is a former senator. It will be helpful if he could add this information to reflect how or in which position he has worked towards change, future and hope.

Twitter :
Bio link :
Facebook :
MySpace : NONE (MySpace is not popular in Chile)
LinkedIn : NONE
Org Blog :
Org website home :
Other (YouTube):

Other (Flick):

About Bio Brief: (interpretation)

From 1971 to 1990: Economy professor at the Catholic University, few years at the University of Chile and University Adolfo Ibáñez.

During the 80s: Chile confronts an economic crises. He participated as a partner for Fincard S.A, CMB S.A, Real State Aconcagua y Las Américas S. A. Apple Chile S. A. and Los Andes Editorial among other companies.

1990-1998: Senator

In 1999: He is elected as a presidential candidate, but decides not to run.

In 2005: He is elected as a presidential candidate, but he does not win.

2009: Currently a presidential candidate.

(5) Analysis

A. General

(A.1) Background: The background doesn’t offer any information on what 2010 means. He could add something that says that he is a presidential candidate.

(A.2) Avatar: A picture of Sebastian Piñera in which he has a charismatic pose.

(A.4) Transparency: It seems that he is the author of the tweets in the way that they are written, but he does not actually stays that anywhere on his Twitter account.  He could also mentioned that he is a former senator and a business man to increase transparency on his Twitter.
(A.5) Bio Link: Not available on Twitter, but available on his website. Bio is written in sections which can be complicated to get the full picture of his business career.  The reader has to read every section to understand his political and business career.

B. Tweets

(B.1) Replies: He replies to questions or suggestions.
(B.2) ReTweets: He RT
(B.3) DM requests: He answer and sends DMs.
(B.4) Hashtags:
(B.5) Favorite tweets: He doesn’t have any favorite tweets.  I like the way that he provides information to his followers not only on what he does as a candidate, but also as a person/human.
(B.6) Currently he uses a casual conversation style.

C. Questions/Suggestions
(C.1) He could use a # (hashtag) to track what other are saying about him and inform his followers to increase transparency.

E. Conclusion

In conclusion, Sebastian Piñera uses social media tools to enhance his candidacy.  This presidential election will be his second election. The last one was in 2005 and he lost it to Michelle Bachellet the first female president in Chile and in the American continent. Piñera represents a change. If he wins, this change will mean a change of a political party to win the presidency in two decades, and to the fact the other official candidate, Eduardo Frei has been a president already.  Weather this is the change that Chilean people need is another questions, but the truth is that Sebastian Piñera is gaining territory among the social media venue and Twitter could play an important key for his triumph.

Interpretation of Tweets:


Tweets Chart


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