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Profile: @Marco2010

14 August 2009

(1) WHY this site?

Your argument for why this org should be included in our analysis

(2) Screen shot


(3) Data on tweets

Data per prototype post Kodak
:: Sample: last 100 tweets or sample the same day going back in time by week if the entity tweets a lot
:: Filiz (and perhaps a team) will eventually create these graphics

(4) “Fill In The Blank” stats

Date data downloaded : August 2, 2009

Industry sector :  Politics

Twitter ID : @marco2010
Followers : 8,248
Following : 8,212
Ratio followers/following : do the math (>1 is better, to a point) 1.004

Number posts : 1,205
Account created : 2009
First post : January 2009 (to be confirm by organization)

Bio: It points out his name and that he personally manages his account.  It does not mention who he is. No information about if he is in business or politics.

Twitter :
Bio link :
Facebook :
MySpace : NONE (MySpace is not popular in Chile)
LinkedIn : NONE
Org Blog :
Org website home :
Other (YouTube):

Other (Flick):

Other (Wiki):

About: (interpretation)

In 2005 he was elected as a representative for District #10 that has 12 cities, from 2006-2010.  He was elected by a majority and the result was the highest in the district history. As a representative he also serves on the following commissions: Science and Technology and Agriculture. He also led the first Investigative Commission of the State and he is currently president of the Political Chilean Regime Commission.

He has proposed around 150 bills, many of them approved or in process. Currently Marco is leading a political, social and cultural movement that pretends to provide the basis for a true change on generational and vocational progressivism, which has placed him for a presidential career that has him as a candidate for the presidency in Chile.

(5) Analysis

A. General

(A.1) Background: The background doesn’t offer any information on what he is trying to accomplish.  The only clue is the name of his Twitter profile.  He could add some information on background about “Change” and something that reflects that he is trying for the Presidential position in 2010.

(A.2) Avatar: A picture of Marco that gives the sensation of making a point, it goes well with his “Change” message.
(A.4) Transparency: He stays on his bio that he is the author of his tweets, which shows transparency.
(A.5) Bio Link: Not available on Twitter, but available on his website.

B. Tweets

(B.1) Replies: He replies to questions or suggestions.
(B.2) ReTweets: He RT
(B.3) DM requests: He answer and sends DMs.
(B.4) Hashtags:
(B.5) Favorite tweets: He doesn’t have any favorite tweets.  I like the way that he provides information to his followers not only on what he does as a candidate, but also as a person/human.
(B.6) Currently he uses a casual conversation style.

C. Questions/Suggestions
(C.1) He could use a # (hashtag) to track what other are saying about him and inform his followers to increase transparency.

E. Conclusion

Marco is using social media tools to accomplish his message of change in Chile.  In Twitter he is doing a terrific job on his tweets, which reflect a true change in the way politicians are conversing with their audiences.  Now the question is if he will be able to first get the 30,000 + votes that he needs to become an official candidate and then if he will become the next Obama or as many call him already “The Chilean Obama”.

Interpretation of Tweets:


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