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Profile: @latercera

3 August 2009


Date data downloaded : August 01, 2009

Industry sector : Politics.

Twitter ID : @latercera
Followers : 3,313
Following : 0
Ratio followers/following : 0

Number posts : 37,039
Account created : 2009 (TBC)
First post :  2009 (TBC)

Bio: Provides very limited information.  Only that provides news about Chile each hour. However, they offer international news, so their bio doesn’t reflect what they do.  It needs some information about their previous experience as a news paper like: News from Chile each hour. Providing the most relevant news for Chile since 1950.

Bio link : NONE
Facebook : NONE
MySpace : NONE
LinkedIn : NONE.
Org Blog :
Website home :
Other (YouTube and Flickr): NONE


(5) Analysis

A. General

(A.1) Background: The colors they use is very welcoming to the follower. They can add something that can let someone that is not familiar with what they are, that they are a newspaper online.

(A.2) Avatar: Avatar complements very well the background. Well done!
(A.3) Transparency: They can add the initials of the people who tweets to provide more transparency and start creating a connection with their audience.
(A.4) They use their name as part of the URL she offers through her Twitter account

B. Tweets

(B.1) Replies: No
(B.2) ReTweets: No
(B.3) DM requests:  No
(B.4) Hashtags: No
(B.5) Favorite tweets: N/A they only do headlines, they write average headlines for 140 characters. Some of their messages are cut off.
(B.6) Currently they use the headline tweets model only.

C. Questions/Suggestions
(C.1) They could improve their bio and the way they use Twitter. They need to be more open about a conversational style. They don’t follow anyone, which can be a disadvantage as Twitter can be use also as a resource to provide the most current information in Chile.

E. Conclusion

La Tercera is following the same path as other news papers in Latin America are taking.  This is a new platform for them, so it will take time for them to be more open to the “conversation”.

Translated examples in Spanish to English.


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