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Elected Official Profile: John Culberson

3 August 2009

(1) WHY this site?

John Culberson is a congressman in the House of Representatives from Texas.  He is very active on Twitter and says many things that could be considered controversial.  Culberson clearly sees Twitter as a great means to communicate with the public – whether they agree or disagree with him.

(2) Screen shot

Culberson_Profile_Markup

Tweets are written in a casual tone with a large amount of @ replies.  It is clear Culberson is the person behind the account.

(4) “Fill In The Blank” stats

Date data downloaded : 2 August 2009

Industry sector : Politics

Twitter ID : @johnculberson
Followers : 12,435
Following : 12,446
Ratio followers/following : 1.0

Number posts : 2,374
Account created : 26 May 2008
First post : 26 May 2008

Bio:
John Culberson: Proud father, happy husband. TX Congressman-Jeffersonian Republican. Let Texans Run Texas. Amateur astronomer

URLS:
Twitter : http://twitter.com/johnculberson
Bio link : http://www.lettexansruntexas.com/
Facebook : http://www.facebook.com/profile.php?id=1407814864&hiq=culberson%2Cjohn

About:
John Culberson is a congressman in the House of Representatives from Texas.  He was first elected in 2000.  Culberson is very adept at using social media, including video he posts from his cell phone on Qik.

(5) Analysis

A. General – A-
(A.1) Background – A more artistic background than most other politicians.  On my netbook I can’t really tell what it is.  It’s kind of cool, but I’m not sure it is the best background for a politician. B+
(A.2) Avatar – Nice profile picture of his face, clearly showing who he is.  A
(A.3) Bio – Very concise bio providing insights into both his character and his career.  Even has his slogan, which is a strong call to action.  A
(A.4) Transparency  – While it isn’t written explicitly, by the context of his Tweets, you can tell Culberson is the one doing the Tweeting.  I don’t really have any question about who is behind the account.  A
(A.5) Bio Link – The link given in the bio goes to his campaign site.  It might be best to go to his official state account for professional reasons, but going to the campaign site matches the general tone of his Tweets and helps connect the social networks he is active in.  A-

B. Tweets – A-
(B.1) Replies – 66/100
(B.2) ReTweets – 0/100
(B.3) DM requests – 0
(B.4) Hashtags – 0
(B.5) (favorite tweets?) – 0
(B.6) Narrative summary – While Culberson rarely uses RT or #, it is clear he is using Twitter to engage in conversation.  a whopping 66% of his Tweets  are @ replies!  He also responds multiple times to the same person, which shows he is talking back and forth rather than just responding and ignoring the rest of the Tweets being sent back.  I’m very impressed with how much time he puts into responding to people, but would like to see more RT and # being used.  A-

C. Questions/Suggestions
(C.1) My biggest question is why he doesn’t use hashtags more often.  He does such a good job with @ replies, but never really uses RT or #.  Why is this?
(C.2) Suggestions for improvement – I would recommend a rework of his background to better suit small screens and further the use of # to build better conversations.  # allows users to carry on a conversation after he is done responding, which can be helpful if it is something he is pushing for.

E. Conclusion

(E.1) Narrative – John Culberson’s use of Twitter is very impressive for a high-profile elected official.  Most officials I’ve profiled so far focus primarily on broadcasting.  Culberson is primarily using Twitter to engage in conversations with followers – sometime over a long period of time.  This makes Culberson stand out from many other politicians, and earns him a big thumbs up.
(E.2) Scorecard Summary

  • General: A-
  • Tweets: A-
  • Overall: A-
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