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Elected Official Profile: Dana Rohrabacher

3 August 2009

(1) WHY this site?

Dana Rohrabacher is a congressman from the State of California.  He is extremely active on Twitter with both @ replies and hashtags.  I think he is a good example of a politician using Twitter well.

(2) Screen shot

Dana_Profile_Markup

Tweets are written in a casual tone with a healthy use of @ replies.

(4) “Fill In The Blank” stats

Date data downloaded : 2 August 2009
Industry sector : Politics

Twitter ID : @DanaRohrabacher
Followers : 1,464
Following : 30
Ratio followers/following : 48.8

Number posts : 115
Account created : 19 January 2009
First post : 19 January 2009

Bio:

U.S. Congressman representing California’s 46th Congressional District. Former speechwriter for President Reagan.

URLS:

Twitter : http://twitter.com/DanaRohrabacher
Bio link : http://www.rohrabacher.com/
Facebook : http://www.facebook.com/pages/Dana-Rohrabacher/78476240421?ref=ts

About:
Dana Rohrabacher is a congressman from the State of California.  A former speechwriter for Ronald Reagan, Dana was elected in 1988 and currently serves as the Chairman of the Space and Aeronautics Subcommittee and as chairman of the Energy and Environment Subcommittee.

(5) Analysis

A. General – A-
(A.1) Background – Standard Twitter background.  Nothing offensive, but I think he is missing an opportunity.  B+
(A.2) Avatar – A nice shot of him, but is a little too far back.  It’s a little hard to make out his face.  I would opt for a closer shot.  B+
(A.3) Bio – Concise and clear about what position he serves.  I think there is a good opportunity for a call to action that he misses.  A-
(A.4) Transparency – The conversational tone and subject matter of the Tweets coupled with the large amount of @ replies make it clear he is the one Tweeting.  A
(A.5) Bio Link – The link goes to his campaign site, which is good for helping him get elected, but I think it would be a little more professional to link to his official government site.  A-

B. Tweets – A
(B.1) Replies – 46/100
(B.2) ReTweets – 0/100
(B.3) DM requests – 0
(B.4) Hashtags -45
(B.5) (favorite tweets?) 0
(B.6) Narrative summary – Dana uses a large amount of @ replies to directly talk to users, which is fantastic.  He also does a good job of using hashtags to help drive conversations.  He doesn’t really use RT, but the amount of conversation he is having is quite impressive.

C. Questions/Suggestions
(C.1) My one question would be why he doesn’t use RTs.  Does he not find them useful?
(C.2) Suggestions for improvement – My one suggestion would be to Rt from time to time.

D. Analytic Services (to come next week)

E. Conclusion
(E.1) Narrative – While Dana’s general profile may not be as steller as some other politicians, his use of Twitter is very impressive.  He clearly “gets it.”  Two thumbs up.
(E.2) Scorecard Summary

  • General – A-
  • Tweets – A
  • Overall- A
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