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Twitter profile: @eaglesnestwine

1 August 2009

(1)Why this site?
@eaglesnestwine is widely regarded as the most popular small winery on Twitter. It is the top winery on WeFollow.com by follower count. Eagles Nest Winery also closely ties Twitter to its other social entities – its blog, Facebook and Ning pages.

(2) Screenshot:
screen_eaglesnest

(3) Data on tweets – TBD

(4) Stats:
Date data downloaded: August 22, 2009
Industry sector: Wine

Twitter ID: @eaglesnestwine
Followers: 7,950
Following: 7,632
Ratio followers/following: 1.04
Posts: 1,764
Joined Twitter: Dec. 20, 2008

Twitter bio: “Sharing the Wine LIfestyle -Eagles Nest Winery & Cottage –Award Winning Wines -Wine Tourism -Luxury Lodging -Sustainable Farmers -WineMakers -Military Veterans”

URLs:
Twitter: http://twitter.com/eaglesnestwine
Bio link: http://eaglesnestwinery.com/Welcome/OurStory/ourStory.htm
Blog: http://www.winetastingsandiego.com/
Social Network: http://eaglesnestwinery.ning.com
Facebook: http://www.facebook.com/pages/Eagles-Nest-Winery/40667459276
MySpace: N/A
LinkedIn: N/A
Org Web site home: http://eaglesnestwinery.com/main.htm

About:
Eagles Nest Winery is family owned and operated by Dennis and Julie Grimes. The winery and a portion of its vineyards are located on its gated country estate overlooking the west Ramona Valley. (Source: http://eaglesnestwinery.com/Welcome/OurStory/ourStory.htm/)

(5) Analysis
A. General
(A.1) Background: The background image is customized to include additional information about the winery and its owners. It also includes additional contact information. Grade A.
(A.2) Avatar: The avatar is an image of a man sipping a glass of wine with several wine bottles transposed in front of him. The avatar could be improved if Eagles Nest Winery’s label or logo was legible. Grade B.
(A.3) Bio: The bio provides a list of keywords. I’m not sure whether or not this improves the SEO of the Twitter profile. It doesn’t read well but as a sum describes the qualities of the winery. Grade B.
(A.4) Transparency: Dennis and Julie Grimes are clearly identified as the owners of the winery, although it’s difficult to determine who’s tweeting. Occasionally Dennis signs his name at the conclusion of a Tweet. Grade B.
(A.5) Bio Link: The bio link points back to the winery homepage, which is appropriate. Grade A.

B. Tweets: Grade A+.
Out of previous 100 tweets as of Aug. 22, 2009 at 9:11 a.m. PST
(B.1) 248 were @ replies
(B.2) 17 were retweets
(B.3) 0 DM requests
(B.4) 63 hashtags (#ff, #followfriday, #wine)
(B.5) 8 favorites (random)
(B.6) Eagles Nest Winery frequently uses @ replies and retweets and intermixes them with original tweets to move its message. It often uses hashtags to help its Tweets contribute to the broader stream of conversation.

Tweet totals (via TweetStats)
-19.8 tweets per day
– @ replies are 23.86% of tweets
– ReTweets are 26.41% of tweets

C. Questions/Suggestions
(C.1) Outstanding questions: Is it in your business strategy to disclose who’s Tweeting and if so is there a better way to do that? Can you include brighter colors or images in your background that might lend to a winery experience?
(C.2) Suggestions: Make the bio narrative, rather than a list of keywords. Make the brand more legible in the avatar. Identify who’s tweeting.

D. Analytic Services TBD.

E. Conclusion:
(E.1) With more than 7,000 followers, Eagles Nest Winery is setting a standard for best use of Twitter by a winery. The relatively high number of people and organizations it follows on Twitter, combined with its high frequency of quality tweets make it a standout. Its profile page and branding does the job, but could be more visually appealing.

(E.2) Scorecard Summary:
Background: A-
Avatar: B
Bio: B
Transparency: B
Tweets: A+
Overall: A-

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