Twitter Profile: @usarmy
(2) Screen shot
(3) “Fill In The Blank” stats
Date data downloaded: 7-24-09
Industry sector: Military
Twitter ID: @usarmy
Ratio followers/following: 30.62
Number posts: 1645
Account created: 2007-09-09
First post: 2008-06-01
Official U.S. Army Twitter: news, images, video from Army.mil about our brave Soldiers around the world. (Following does not=endorsement.)
Bio link: http://www.army.mil/
@usarmy is the main handle for the Army and thus it includes everything under the sun. For the most part it is just a news feed however I think this is better than nothing. Some of the stories related to NASA and new technology were quiet interesting but a lot of the tweets were aimed at new recruits.
- The Web is used for most updates. Hootesuite & Tweetdeck are also used.
- Most tweets are done between 8am and 2pm.
- Tuesday is the most popular day for tweeting.
- 1.1% of tweets are retweets.
- 4.8% of tweets are replies.
- Avg. 5.5 tweets per day!
Twittercounter.com also revealed a fascinating piece of information:
- @usarmy is expected to have 13899 followers in 30 days if they keep up at the rate they’re going .
(A.1) Background: C
Background includes logo and motto but needs improvements. Only a small amount of the background is used. There is no mention of who tweets for the Army. Here’s one Army handle with a cool background @astro_tim
(A.2) Avatar: B
Would be nice if it included a pic of the author. Good marketing for Army.mil.
(A.3) Bio: A
Well written and all needed information is provided. “(Following does not=endorsement.)” Good use of keywords and Web address.
(A.4) Transparency: F
(A.5) Bio Link: A
Great job! Link to main page.
(B.1) Replies: 2/100
(B.2) ReTweets: 0/100
(B.3) DM requests: 0/100
(B.4) Hashtags: 4/100
(B.5) Favorite tweet:
(B.6) Summary: Tweets provide interesting links but little else. Hashtags need to be used more. For the most part it could be characterized as propaganda.
(C.1) Why not use more hashtags, replies and retweets?
(C.2) Use DM requests to take conversations offline. I would imagine that lots of questions go unanswered because they don’t want the conversation to be live.
D. Analytic Services (to come next week)
(E.1)Whats done well: Bio and avatar are effective. Tweets need to include more hashtags.
Whats missing: Twitter not well advertised on Web site. No author and contact information on the left side of Twitter background. Hashtags, RTs, and @ replies.
(E.2) Scorecard Summary
|Background||C||Nothing special. Change most of it.|
|Avatar||B||Good. Would change a couple of things.|
|Bio||A||Great! Wouldn’t change a thing.|
|Transparency||F||Terrible. What were you thinking?|
|Bio Link||A||Great! Wouldn’t change a thing.|