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Twitter Profile: @usarmy

26 July 2009

(1)WHY this site?
This week I’m comparing @usarmy & @us_air_force for my vertical/chapter on military twitter handles.

Picture 18

Screenshot of @usarmy 7-25-09

(2) Screen shot

(3) “Fill In The Blank” stats
Date data downloaded: 7-24-09
Industry sector: Military

Twitter ID: @usarmy
Followers: 11,699
Following: 382
Ratio followers/following: 30.62

Number posts: 1645
Account created: 2007-09-09
First post: 2008-06-01

Picture 19

Official U.S. Army Twitter: news, images, video from about our brave Soldiers around the world. (Following does not=endorsement.)

Bio link:


@usarmy is the main handle for the Army and thus it includes everything under the sun. For the most part it is just a news feed however I think this is better than nothing. Some of the stories related to NASA and new technology were quiet interesting but a lot of the tweets were aimed at new recruits.

Using I found some interesting statitists about @usarmy:

  • The Web is used for most updates. Hootesuite & Tweetdeck are also used.
  • Most tweets are done between 8am and 2pm.
  • Tuesday is the most popular day for tweeting.
  • 1.1% of tweets are retweets.
  • 4.8% of tweets are replies.
  • Avg. 5.5 tweets per day! also revealed a fascinating piece of information:

  • @usarmy is expected to have 13899 followers in 30 days if they keep up at the rate they’re going .

(4) Analysis
A. General

(A.1) Background: C

Background includes logo and motto but needs improvements. Only a small amount of the background is used. There is no mention of who tweets for the Army. Here’s one Army handle with a cool background @astro_tim

(A.2) Avatar: B

Would be nice if it included a pic of the author. Good marketing for

(A.3) Bio: A

Well written and all needed information is provided. “(Following does not=endorsement.)” Good use of keywords and Web address.

(A.4) Transparency: F

Not Used

(A.5) Bio Link: A

Great job! Link to main page.

B. Tweets

(B.1) Replies: 2/100
(B.2) ReTweets: 0/100
(B.3) DM requests: 0/100
(B.4) Hashtags: 4/100
(B.5) Favorite tweet:
(B.6) Summary: Tweets provide interesting links but little else. Hashtags need to be used more. For the most part it could be characterized as propaganda.

C. Questions/Suggestions
(C.1) Why not use more hashtags, replies and retweets?
(C.2) Use DM requests to take conversations offline. I would imagine that lots of questions go unanswered because they don’t want the conversation to be live.

D. Analytic Services (to come next week)

E. Conclusion

(E.1)Whats done well: Bio and avatar are effective. Tweets need to include more hashtags.

Whats missing: Twitter not well advertised on Web site. No author and contact information on the left side of Twitter background. Hashtags, RTs, and @ replies.

(E.2) Scorecard Summary

Background C Nothing special. Change most of it.
Avatar B Good. Would change a couple of things.
Bio A Great! Wouldn’t change a thing.
Transparency F Terrible. What were you thinking?
Bio Link A Great! Wouldn’t change a thing.

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