Q & A Interview: USCG
Face-to-face interview with USCG d13 Public Affairs Chief Paul Rozkowski (@uscgd13):
1. What initially caused you to start using Twitter?
-Started using Twitter at the Government Innovation expo, November 2008.
-Several government and department of defense agencies were using it and he realized how useful it could be in the Seattle area.
2. Being a government agency, what are some of the problems you faced when you started using Twitter?
– Not able to download programs like Tweetdeck onto Gov. computers.
– Some web apps are not blocked but twitter.com is.
3. Do you have any rules for what you can tweet?
– See guide (coming soon)
4. Did PA School prepare you for Twitter?
– One chapter of PA school was dedicated to social media but very little mention was made of Twitter.
5. What platform/program do you use the most to tweet?
– Tweetdeck, hootesuite, tweetgrid
6. Do you have a strategy in place for reaching more people / getting more followers?
– Add about 2-3 followers per day.
– If someone is talking about something related to the Coast Guard they get followed.
– People who tweet a lot about things unrelated get unfollowed.
7. Do you use direct messaging?
– YES! Often times the news stations will DM asking for footage or more info about cases.
– DM’s are priority in replying to people.
8. What is your measure of success or return on investment?
– No specific plan in place
– Main goal is to create a “buzz”
9. What is one instance where Twitter was a tremendous help?
– Staying in constant communication with news stations
– On 7-22 two individuals were lost at sea in a canoe. Although Twitter didn’t help locate the individuals, it was a simple way to get the word out to the news stations and to provide public information about why it is important to file a float plan.
10. Do you see Twitter as being successful in getting out USCG messages and educating a broad audience?
– Twitter is extremely successful as a way to unofficially notify news stations, law enforcement and more importantly the general public, but it doesn’t compare to a press release or video news release.