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Elected Official Profile – Arnold Schwarzenegger

26 July 2009

Template for Case Studies

(1) WHY this site?

Arnold Schwarzenenegger is currently the governor of California.  He makes an interesting case study because he is famous for both being an actor and a politician.  His Twitter account clearly focuses on his politics at the moment, but he certainly has more followers due to his celebrity status.

(2) Screen shot


(3) Data on tweets

Arnold’s tweets are written in a mix of formal and friendly tones.  When his Tweets are promoting something, they are generally more formal.  However, when he uses @ replies, they tend to be more friendly.  Most of his @ replies are complementing someone that has written something positive about him or something that he agrees with.  I have yet to see a contentious @ reply.

(4) “Fill In The Blank” stats

Date data downloaded : 26 July 2009

Industry sector : Politics

Twitter ID : @schwarzenegger
Followers : 742,864
Following : 68,018
Ratio followers/following : 10.92

Number posts : 498
Account created : 23 Jan 2008
First post : 23 Jan 2008


As California’s 38th Governor I look forward to hearing from you.


Twitter :
Bio link :
Facebook : paste URL/make hyperlink
MySpace : paste URL/hyperlink
LinkedIn : paste URL/hyperlink
Org Blog : paste URL/hyperlink
Org website home : paste URL/hyperlink
Other : paste URL/hyperlink


Arnold Schwarzenegger is a long-time actor and current politician.  He is serving as the governor of California.

(5) Analysis

A. General – A
(A.1) Background – The background is professional and interesting.  The picture is of Arnold giving a speech, which makes it clear he is using his Twitter account as a politician rather than a celebrity.  A
(A.2) Avatar – Focuses on Arnold’s face while he is smiling and looking good. A
(A.3) Bio – Bio is missing a call to action that I believe helps politicians.  However, he is asking to hear form you, which indicates he is looking for some sort of conversation.  Or, at the very least, that he is listening.  B
(A.4) Transparency – The account is verified, which makes the account more transparent.  Some of his Tweets provide insights into his life that a staff member may not know, which adds a level of transparency.  I would still like to see him be a little more personal, however.  A-
(A.5) Bio Link – Arnold’s link goes to his governor page, which is appropriate for him.  A

B. Tweets – B+
(B.1) Replies – 15/100
(B.2) ReTweets – 1/100
(B.3) DM requests – 0/100
(B.4) Hashtags – 1/100
(B.5) (favorite tweets?) 0
(B.6) Narrative summary – Arnold does a great job of replying to supporters, but doesn’t engage in much conversation outside of that.  His one hashtag used was a proposal of a hashtag for Californians to use to recommend solutions to the budget problem.  This makes it seems like he is listening to supporters, but it would be nice for him to actually respond to people using the hashtag.  As it turns out, not one has been using the hashtag.  If he consistently used it, people may actually be active on it.

C. Questions/Suggestions
(C.1) My biggest question is why Arnold didn’t actively use and promote the hashtag he proposed.  When I did a search for it, I found no one has actually used it.  The hashtag idea has a lot of potential if it is actually used.
(C.2) Suggestions for improvement – My suggestions would be to work a little more on using @ replies to those that disagree (he does twice, but I think disagreeing is more interesting than agreeing).  I also suggest really committing to the hashtag he created and maybe RT a few more times per 100 Tweets.

D. Analytic Services (to come next week)

E. Conclusion
(E.1) Narrative – Arnold has done a great job with his Twitter account so far.  He uses a friendly tone and @ replies at a pretty good rate, especially for an elected official.  My recommendations with the hashtag would move him up from an A- to an A.
(E.2) Scorecard Summary

  • General: A
  • Tweets: B+
  • Overall: A-
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