Twitter Profile: @US_Air_Force
(2) Screen shot
(3) “Fill In The Blank” stats
Date data downloaded: 7-24-09
Industry sector: Military
Twitter ID: @us_air_force
Ratio followers/following: 418.1
Number posts: 583
Account created: 2009-01-05
First post: 2009-01-05
Official U.S. Air Force Twitter: news, images, video from http://www.af.mil about our Airmen around the world. (Following does not=endorsement.)
Bio link: http://www.af.mil/
MySpace: taken down (read)
In terms of gov. Twitter handles I’ve been somewhat impressed with @us_air_force. While they don’t use a lot of hashtags or RT, they seem to have a more conversational tone than @usarmy. For the most part they still use Twitter as a news-feed like many of the other gov. handles. In March this handle was extremely active and since has dwindled down to 4-5 tweets per day.
- Hootsuite is used for most updates. The Web and Brightkit are also used.
- Most tweets are done around 6pm.
- Thursday is the most popular day for tweeting.
- 9.59% of tweets are retweets.
- 10.27% of tweets are replies.
- Avg. 4.4 tweets per day!
Twittercounter.com also revealed a fascinating piece of information:
- @us_air_force is expected to have 6,610 followers in 30 days if they keep up at the rate they’re going .
(A.1) Background: F
Background includes logo and motto but needs improvements. Only a small amount of the background is used. There is no mention of who tweets for the Army.
(A.2) Avatar: D
Cool logo but its cut off. Looks like a mistake?
(A.3) Bio: A
Well written and all needed information is provided. “(Following does not=endorsement.)” Good use of keywords and Web address.
(A.4) Transparency: F
(A.5) Bio Link: A
Great job! Link to main page.
(B.1) Replies: 27/100
(B.2) ReTweets: 3/100
(B.3) DM requests: 0/100
(B.4) Hashtags: 1/100
(B.5) Favorite tweet: “-AF @stratsoc “Sorry Russia, All Your Base Are Belong to US” http://bit.ly/wqA6u – Russian propaganda against US & NATO in Afghanistan”
(B.6) Summary: Tweets provide interesting links but little else. Hashtags need to be used more.
(C.1) Why not more RTs?
(C.2) Use more hashtags, disclose who tweets, and use a background with transparency.
D. Analytic Services (to come next week)
(E.1)Whats done well: More @ replies than a lot of other gov./dod agencies. Bio is well written.
Whats missing: Twitter not well advertised on Web site. No author or contact information on the left side of Twitter background. Only 10 people are followed.
(E.2) Scorecard Summary
|Background||F||Terrible. What were you thinking?|
|Bio||A||Great! Wouldn’t change a thing.|
|Transparency||F||Terrible. What were you thinking?|
|Bio Link||A||Great! Wouldn’t change a thing.|