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Week 5 : Positioning Twitter As Communication Tool

21 July 2009

Agenda

  • Housekeeping
  • Guest Speakers
  • Our Analysis
  • On Best Practices
  • On Writing
  • Our Involvement
  • Assignments

Housekeeping

Guest Speakers

On Analysis

  • Why are we interested in follower/following ratio?
  • Why are we interested in @/RT ratio?
  • Metrics: page views attributed to Twitter (TechCrunch – others?)
  • Tools to consider
    :: Find date account created (twitterholic.com)
    :: Measure sociability, one form of engagement (twitalyzer.com)
    :: Another tool: twitterstats.com
  • Methodology: selected organizations to feature
    :: Top 100 Brands per BusinessWeek
    :: Firms profiled in In Search For Excellence (to come tomorrow)
  • Discussion: small groups on methodology for selecting organizations
  • Related assignment (also in assignment section below)
    • Thursday noon: A list of at least five people on Twitter who are thought leaders (aka subject matter experts) in your vertical. Why did you pick them? Talk to me if you need help IDing people. (blog post on your site)
    • Thursday noon: Ask those people which organizations they think you should profile and why. Make these tweets @s
    • Friday noon: details of your methodology for selecting accounts to review (blog post on your site – remember the annotated Brands Spreadsheet)

On Best Practices

On Writing

On Involvement

  • Interacting with your vertical – Paolo: Aha! A Twitter Reflection
  • Ask your vertical who’s doing the best job on Twitter
  • Ask your vertical to give us feedback
  • My question on LinkedIn
  • Twine is part of this community development; so is coTweet and your weekly tweets

Assignments

Due this week

Due next week
No more assigned readings! Writing takes focus.
(Which doesn’t mean you shouldn’t be reading industry material about our topic.)

  • For partial credit: your “ah ha” mid-term assessment due Thursday noon, if it was not completed by noon on Monday [copy&paste from last week: Reflection: what you’re learned about Twitter so far (”ah-ha” moments – on your blog)]
  • Thursday noon: A list of at least five people on Twitter who are thought leaders (aka subject matter experts) in your vertical. Why did you pick them? Talk to me if you need help IDing people. (blog post on your site)
  • Thursday noon: Ask those people which organizations they think you should profile and why. Make these tweets @s
  • Friday noon: details of your methodology for selecting accounts to review (blog post on your site – remember the annotated Brands Spreadsheet)
  • Monday noon: Two more heurestic profiles (like this week, posted to this site)
  • Monday noon: One Q&A should be completed (posted to this site)
  • Tuesday before class: Detailed outline for your vertical (blog post on your site, template will be posted Wednesday)
One Comment leave one →
  1. Rubi permalink
    11 August 2009 7:09 pm

    Twtpoll (polling)
    Co-twit (multi-user)
    Twitpic (pictures)
    Twitcam (videos including video streaming)
    Twiddeo (video only)
    Tweetdeck (desktop program)
    Text message (Only for Latin America)

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