Date data downloaded : 7/21/09
Industry sector : Health Care
Twitter ID : @Mercyhealth
Followers : 1,610
Number posts : 162
Account created : 2007 to confirm by email
Bio: Providing exceptional health care services resulting in healing in the broadest sense.
Bio link : None
I was able to connect with the moderator of the Twitter account and they responded via email.
Org Blog :http://www.mercyblogs.org/
Org website home : http://www.mercyhealthsystem.org/
Other (YouTube): http://www.youtube.com/mercyhealthsystem
Background: They use a customised template. The graphics and colors used are consistent with their website and additional social media platforms in use.
Avatar: The MHS logo-avatar
Transparency: From the Twitter account it is not clear who is moderating their site.
Bio Link: None is listed and I think it should be added.
Replies: I was able to find out who was their moderator, they reply to questions or suggestions.
ReTweets: They have not used the RT much.
DM requests: They have used the DM, they responded to my request for additional information on their use of Twitter.
Hashtags: They have used the hashtag before, the most recent one was #mercydavinci
Currently they only use Twitter as a link to all the social media sites listed above.
Hashtag use:It was interesting to follow the use of Twitter during a surgical procedure. During the surgery I noticed that they utilized the hastag #mercydavinci, recently they have not posted Tweets using a hashtag this could be beneficial to follow news of the organization.
Moderator identification: This is one area that I think would improve their Twitter and other social media accounts. I have corresponded with their moderator and made the suggestion.
Conclusion: This organization is providing content in many different types of social media, has used Twitter to showcase a live surgery and has a consistent look to their sites. As I mentioned above with just a few modifications one being transparency , their Twitter account could be improved.