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Profile: El Universal de Mexico (Newspaper)

21 July 2009

Avatar and Twitter Account Name: Profile en twitter

URL, Bio, Followers, Following:

Profile 2


Profile url

Date data downloaded : July 15

Industry sector :  On line version of a Mexican newspaper.

Twitter ID : @El_Universal_Mx
Followers : 10,150
Following : 5,965
Ratio followers/following : do the math (>1 is better, to a point)

Number posts : 7,477
Account created : January 2009 (to be confirm by organization
First post : January 2009 (to be confirm by organization)

Bio: El Universal a great Mexican newspaper in Twitter. They need to add more information like how much time in Twitter and when the newspaper was originally funded. They also need to add some information about who is doing the tweeting on behalf of the organization.

Twitter :
Bio link : Not found on their home page, I used other resources given by wikipedia
Facebook :
MySpace : NONE
LinkedIn : They do not have a current site, but they offer a link from their news to LinkedIn.
Org Blog :
Org website home :
Other (YouTube):

Other (Mobil):


El Universal was funded on October 1, 1916 by Felix Fulgencio Palavicin.  The main objective back then was to provide information about the Mexican Revolution. For many years, El Universal de Mexico ha sido one of the most important newspapers in Mexico.  On June 17, 2008, this newspaper launched his internet version with vertical online sections: Blogs, Mobile, YouTube, Video TV other social media tools like Facebook and Twitter.

Since 2001, El Universas Mx website has become the Hispanic newspaper on line most visited around the world with 507 thousend unique users per day about 5.2 million of unique users per moth.

(5) Analysis

A. General

(A.1) Background: It has a plain background, however may be giving it a bit of a newspaper touch would be helpful to identify immediately what they do.

(A.2) Avatar: they use their logo-avatar
(A.4) Transparency: They offer only links to their news or important news trhough Twitter.
(A.5) Bio Link: Not available on their website, they need to add it.

B. Tweets

(B.1) Replies: They reply to questions or suggestions.
(B.2) ReTweets: They have not used the RT.
(B.3) DM requests: They have used the DM, they responded to our request to participate in the Twitter book.
(B.4) Hashtags: They have used the hashtag before, the most recent one was #Honduras.
(B.5) Favorite tweets: They were posting the latest news about the swine flu development in Mexico and around the world.
(B.6) Currently they only use Twitter for their headlines that link to their web page.

C. Questions/Suggestions
(C.1) They can use the hashtag to track some of the most important news found in their website.

E. Conclusion

El Universal has provided a great platform for people to know about the latest news using the headlines only, this way the audience decides whether to read the entire news or not. In addition, they are using other social media tools to make it more accesible for their audience to share the content and to share their opinions. The most important tool is to offer their content via mobile since Mexico has reach critical mass on mobil phones.

Tone of Conversation


Interpretation of Tweets


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