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Best Practice in Action

21 July 2009

Best Practice:  Vary tone, tempo and content in your Tweets

@SFMOMA Ian in Communications” never uses the same structure twice. Even when he is selling an event or inviting people to come to the museum, he asks in innovative ways.

 @RFBO The Regional Food Bank of Oklahoma tackles the issues of poverty and food without being falling into the trap of being overly earnest or constantly asking for donations. Natalie Wright posts engaging tales of office remodeling, staff introductions, volunteer appreciation along with news of the day regarding issues of hunger and food relief.

@MOMA New York’s Museum of Modern Art is an excellent example of a truly engaging ‘voice.’

• Interesting story of curators and conservators from AIC & MoMA who try to solve the mysteries of a Matisse painting –

• RT @joeyveltkamp: OMG! Just bumped into Chuck Close at MoMA’s Ensor exhibit!

Tweet from @MOMA

Tweet from @MOMA

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