Twitter profile: @eljefetwisted
(1) Why this site
@eljefetwisted is Jeff Stai, owner of Twisted Oak Winery. Stai is a frequent user of Twitter and the source of inspiration for many wineries using Twitter because of his legacy on the platform.
(3) Data on tweets – TBD
Date data downloaded: August 22, 2009
Industry sector: Wine
Twitter ID: @eljefetwisted
Joined Twitter: May 15, 2007
Twitter bio: “Owner, Twisted Oak Winery, maker of fine Tempranillo, Viognier, Mourvedre, PS, etc etc (WK6I)”
Bio link: http://www.twistedoak.com/twitter
Social Network: N/A
Org Web site home: http://www.twistedoak.com
About: Jeff Stai, owner of Twisted Oak Winery – which is located in the foothills of the Sierra Nevada Mountains in Calaveras County, California. (http://www.twistedoak.com/twitter)
(A.1) Background: The background is plain green, which is unrelated to any Twisted Oak branding and does not clearly reflect Stai either. Grade C.
(A.2) Avatar: The avatar is an image of Stai, which is appropriate considering this is his personal account. Grade A.
(A.3) Bio: The bio clearly states who Stai is and what his relation is to the winery. Grade: A.
(A.4) Transparency: Stai identifies himself. Grade A.
(A.5) Bio link: The bio link points to a special landing page for Stai’s Twitter friends. The page gives an overview of what the winery is about, with links. Grade A+.
B. Tweets: Grade A+.
Captured August 22, 2009 at 9:29 a.m. PST
(B.1) 136 were @ replies
(B.2) 7 were retweets
(B.3) 1 DM requests
(B.4) 14 hashtags (multiple)
(B.5) Multiple favorites (compliments)
(B.6) Stai uses @ replies to converse with people on Twitter. His conversations are primarily related to wine. He likes to use hashtags to summarize his thoughts, rather than contribute to a conversation. His exchanges are often multiple tweets.
Tweet totals (via TweetStats)
-25.1 tweets per day
– @ replies are 80.73% of tweets
– ReTweets are 1.72% of tweets
(C.1) Outstanding questions: What inspired you to create the specific Twitter landing page? Why did you decide to promote the winery through your personal account as opposed to a winery account?
(C.2) Suggestions: Customize the background.
D. Analytic Services TBD.
(E.1) It’s no wonder why some have called Stai “The Godfather of Twitter.” He lives the conversations on Twitter, tweeting often and holding multiple conversations through multiple tweets.
(E.2) Scorecard Summary: