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Twitter Profile: @vans_66

20 July 2009

Picture 1

(1)WHY this site?
I’ve liked Vans since the 6th grade and Nikki seems to be one of the most forward thinkers there when it comes to social media.

(2) Screen shot

(3) “Fill In The Blank” stats
Date data downloaded: 7-19-09
Industry sector: Shoes & Apparel

Twitter ID: @vans_66
Followers: 8942
Following: 2681
Ratio followers/following: 3.3

Number posts: 2712
Account created: 2008-07-10
First post: 2008-07-10

Picture 3

The Official Vans Page. Shoes don’t have hands so typing by Nikki S.

Twitter: /
Bio link:
LinkedIn: paste URL/hyperlink
Blog: /


Vans has several Twitter handles but the one I’m most impressed with is Nikki’s (@vans_66). Nikki talks about everything under the sun including jobs, products, contests, upcoming events, new releases and even “soccer hooilgans in wheelchairs”. Sometimes you can tell she just doesn’t have enough time and ends up only replying to others but most of the time she is creative, witty and she engages her audience of skaters, bikers, and other people who like “old school” clothing.

Using I found some interesting statitists about @Vans_66:

  • The Web is used for most updates. Twirl, Tweetie, Hootsuite, Twitterfeed, Twitpic, Twitterific, Twitterfon, & are also used.
  • Most tweets are done around noon.
  • Friday is the most popular day for tweeting.
  • 1.6% of tweets are retweets.
  • 59.7% of tweets are replies.
  • Avg. 11.3 tweets per day! also revealed a fascinating piece of information:

  • @Vans_66 is expected to have 9,573 followers in 30 days if they keep up at the rate they’re going .

(4) Analysis
A. General

(A.1) Background: C

Not the worst tiled background I’ve see but definitely lacking creativity.

(A.2) Avatar: B

Would be nice if it included a pic of the author.

(A.3) Bio: C

Web addresses would be better suited in the background.

(A.4) Transparency: F

Not Used

(A.5) Bio Link: A

Great job! Link to main page and addresses to facebook and blog.

B. Tweets

(B.1) Replies: 70/100
(B.2) ReTweets: 3/100
(B.3) DM requests: 2/100
(B.4) Hashtags: 4/100
(B.5) Favorite tweet: “Where’d you get this? Good find. @doc_zola BMX PLUS ad from June 1983 – Moldy oldy school !
(B.6) Good use of API tools. Tweets are interesting and incentives are given to follow. Tweets are done 24/7.

C. Questions/Suggestions
(C.1) Questions unearthed during analysis
(C.2) Suggestions for improvement

D. Analytic Services (to come next week)

E. Conclusion

(E.1)Whats done well: Conversation is interesting and can be rewarding (contests). The author discloses her name.

Whats missing: Twitter not well advertised on Web site. No author and contact information on the left side of Twitter background. Links that are in the BIO would better fit in the background image so that BIO can be used for keywords.

(E.2) Scorecard Summary

Background C Nothing special. Change most of it.
Avatar B Good. Would change a couple of things.
Bio C Great! Wouldn’t change a thing.
Transparency F Terrible. What were you thinking?
Bio Link A Great! Wouldn’t change a thing.

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