Skip to content

Three Best Practices: JUMBO

20 July 2009

JUMBOtienda LOGO


Twitter Use:

An important aspect in the use of Twitter as tool in an organization is that it provides a platform for a human conversation to occur by using short messages. Jumbo has been able to engage in a conversation with its audience. Their tweets are written in a casual-human voice to show the human side of the organization and not only the sale and more sale side.

In addition, a conversation occurs when both sides are sharing and listening, Jumbo allows the audience to share content such as family recipes, about their day or their opinions about a new store or product.

Both parties are listening, but what do they get in return? It is simple, Jumbo provides incentives for the audience to participate in this conversations.  They offer special rewards, discounts and delivery time to motivate people to buy on line, they post their current merchandise deals, and the most important they listen and respond to the audience.  On the other hand Jumbo receives participation of its audience, they offer feedback to the store on services or products.

They have a blog and a Facebook page in order to support the bigger conversation (more than 140 characters).

Blog-recipes


Jumbo Facebook


Advertisements
2 Comments leave one →
  1. 20 July 2009 10:53 pm

    Rubi, remember that in Twitter, organizations don’t ‘allow’ anything! Where are recipes being shared? To back up paragraphs one and three, you’ll need to post an analysis of tweets. I haven’t seen that yet.

Trackbacks

  1. Second Round: Best Practices «

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: