Best practices: Contests
Moonfruit, a DIY Web site technology company, hosted a week-long hashtag contest that kept it at the top of Twitter’s trending topics. Anyone who tweeted “#moonfruit” during the week of Moonfruit’s 10-year anniversary was eligible to win one of the 10 Macbook Pros that Moonfruit was giving away during the week. The contest was so successful that Twitter manually pulled #moonfruit from its trending topics.
Squarespace, a Web site publishing company, hosted a month-long contest on Twitter during which it gave out one $199 Apple gift card each day for 30 days to random winners who tweeted “#squarespace.” Squarespace promoted the contest as giving away an iPhone everyday, but as Mashable reported, the $199 Apple gift card is much different than an iPhone, which also includes an AT&T contract. The contest kept #squarespace at the top of Twitter’s trending topics for weeks. The company continues to giveaway Apple gift cards.
Winery Murphy-Goode created a six-month job “dream job” that paid $60,000 to a social media-saavy contest winner. The #areallygoodejob hashtag emerged, and Murphy-Goode drew national press coverage and nearly 2,000 applicants.