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Week 4: Analytical Framework

14 July 2009

Agenda

  • Housekeeping
  • Guest Speakers
  • Reading Reports (the last set!)
  • Discussion: best practices
  • Discussion: first profiles
  • For next week

Housekeeping

  • Streaming: Rubi – pls tweet the URL so that we can all RT it!
  • @paolojr is out of town again … pls help me monitor uStream for his input (he won’t be limited to 140 characters!)
  • Reminder: “class notes” category is mine! :-)
  • Twine (has everyone set up their account and joined our Twine?)
  • co-tweet: let’s try using co-tweet tonight to live tweet from @uwtwtrbook …. please periodically tell your followers that you are tweeting live
  • posted to syllabus (per last week’s discussion)
    Extra credit: write a review of either required book. Post to your blog no later than 1 August. Send Kathy an email with the link; tweet the link (#uwtwtrbook). See criteria for evaluating book reviews.

Guest Speakers

Reading Reports

  • Anita
    Java, A., Song, X., Finin, T., and Tseng, B. (August 2007). Why we twitter: understanding microblogging usage and communities. In Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 Workshop on Web Mining and Social Network Analysis (San Jose, California, August 12 – 12, 2007). WebKDD/SNA-KDD ‘07. ACM, New York, NY, 56-65. DOI= http://doi.acm.org.offcampus.lib.washington.edu/10.1145/1348549.1348556
  • Jessica
    Lee, S., Hwang, T., and Lee H. (2006). Corporate blogging strategies of the Fortune 500 companies. Management Decision, 44(3). (eReserve)
  • Jon
    Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009). Design and adoption of social collaboration software within businesses. In Proceedings of the 27th international Conference Extended Abstracts on Human Factors in Computing Systems (Boston, MA, USA, April 04 – 09, 2009). CHI EA ‘09. ACM, New York, NY, 2759-2762. DOI= http://doi.acm.org.offcampus.lib.washington.edu/10.1145/1520340.1520400
  • Sophia
    Yardi, S., Golder, S. A., and Brzozowski, M. J. (April 2009). Blogging at work and the corporate attention economy. In Proceedings of the 27th international Conference on Human Factors in Computing Systems (Boston, MA, USA, April 04 – 09, 2009). CHI ‘09. ACM, New York, NY, 2071-2080. DOI= http://doi.acm.org.offcampus.lib.washington.edu/10.1145/1518701.1519016

Discussion: Best Practices

  • Post with all best practices
  • Pause for reading (divide into groups first)
  • Small group discussion
  • Full class discussion
  • Notes/revise
  • [while working in small groups – add ideas as a comment on this blog post!]

Discussion: First Profiles

  • Post with all profiles
  • Pause for reading (divide into groups first)
  • Small group discussion
  • Develop template for use (may be tasked to Kathy for We/Th)

Questions:

  • Is 100 tweets a large enough snapshot for analysis?

Recommendations for template:

  • Filiz’s chart — perhaps everyone gets their data to Filiz and she makes the final charts for all profiles (for consistency)
  • Margery’s scorecard (or something like it)
  • Need to indicate date that data were collected (because Twitter space is very fluid – for example, lots of “lost” followers this week as Twitter got better at deleting spammers)
  • Screenshot / basic data
  • [while working in small groups – add ideas as a comment on this blog post!]

Thoughts on chapters:

  • Consider creating 10 in-depth profiles like this for each vertical
  • How will we select which organizations to also interview? The interview and learnings from the profiles will comprise a large part of the chapter narrative
  • Using our interview questions, can everyone interview one organization before next week and simply post a Q&A?

Writing “buddies” – to proofread/brainstrom/check for clarity … work out a system that works for the two of you!

  1. Anita – Priti
  2. Corey – Paolo
  3. Filiz – Jon
  4. Jessica – Rubi
  5. Margery – Sophia
  6. Paul – Randa (if you write anything!)

Assignments

From this week:

For next week:

  • Reminder: next week is the last week to make a reading reflection!
  • Two more profiles (on this blog)
  • One full Q/A interview (on this blog)
  • Best practices : ID at least three organizations doing “one something right” and explain why (on this blog)
  • Reflection: what you’re learned about Twitter so far (“ah-ha” moments – on your blog)
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