Profile Analysis – @clairecmc
(1) WHY this site?
Claire McCaskill represents Missouri as a U.S. Senator. She has been active on Twitter since January, 2009, and has done a great job of using a human voice in her Tweets. She also is very transparent and reads all Tweets that mention her.
(2) Screen shot
(4) “Fill In The Blank” stats
Date data downloaded : Aug 25 2009
Industry sector : Politicians
Twitter ID : @clairecmc
Followers : 31,169
Following : 1
Ratio followers/following : 0
Number posts : 949
First post : Jan 17 2009
Claire McCaskill represents Missouri as a U.S. Senator. Elected in 2006, McCaskill is the first woman senator to be elected in Illinois.
A. General – B
(A.1) Background – Claire McCaskill’s background is pretty amatuer looking, as it is a simple photo that is repeated in an odd way. I think she is missing an opportunity to give more information about herself, her policies, and provide some sort of call to action. C
(A.2) Avatar – Her Avatar consists of an easily identifiabel close-up of herself, which is perfect. A
(A.3) Bio – Claire McCaskill’s profile completely lacks a bio, which is a missed opporunity. F
(A.4) Transparency – One of McCaskill’s strengths on Twitter is her transparency. It is very clearly her behind the Twitter account. A
(A.5) Bio Link – There is not link in the bio, which is yet another missed opportunity. F
B. Tweets – A-
(B.1) Replies – 15/100 – Claire McCaskill does a good job of replying to citizens in a very reasonable tone. Rather than lower the level of public discourse, she attempts to keep things as civil as possible.
(B.2) ReTweets – 0/100 – McCaskill doesn’t retweet very often.
(B.4) Hashtags – 3/100 – The hashtag used most by McCaskill is #MO, which is the hashtag for Missouri. She has only used it a few times, however, so she isn’t really having conversations using it.
(B.6) Narrative summary – Most of Claire McCaskill’s conversations occur through @ replies. I believe the true strength of Claire McCaskill on Twitter is her human voice and her honesty. She feels more real than most other politicians on Twitter.
(C.1) Questions unearthed during analysis – My biggest question is why she hasn’t invested more time into creating her profile. It appears she first made it in a hurry and never sat back down to improve it.
(C.2) Suggestions for improvement – My main suggestion would be to complete parts of her missing profile. After that, I would work more on using hashtags to engage in conversations.
(E.1) Narrative – Claire McCaskill does a great job of using a human voice on Twitter. She also is very civil in her engagement and mixes in a great blend of personal insights with her formal business. While her profile certainly needs some work, I think she is one of the best politicians on Twitter.
(E.2) Scorecard Summary
- General: B
- Tweets: A-
- Overall: A-