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Week 3 – Brands on Twitter

6 July 2009

Agenda (6.15 start)

  • Housekeeping
  • Guest Speakers: Monica Guzman (@moniguzman) and Tracy Record (@westseattleblog)
  • Article Recap
  • Twitter Tools
  • Planning our book

(1) Housekeeping:

  • Our twitter stream: twub (#uwtwtrbook), FeedStich, FeedRaider
  • Readings: I’ve moved most of week six readings to supplemental — assigned readings will end at week five. That means you have two more weeks to get your two reading reflections done. Remember, synthesis of more than one reading is a stronger, meatier post.

(2) Guest Speakers

(3) Article recap (short discussion)

(This is for the assigned, individual reading. Remember to post here and categorize as “reading synopsis” — your reading reflections (assigned, group reading) live on your own blog!)

  1. Corey
    Dutton, W.H. (1992). The social impact of emerging telephone services. Telecommunications Policy. (eReserve)
  2. Filiz
    Chapman, T. (2008). Social Marketing Report. (eReserve)
  3. Margery
    Honeycutt, C. and Herring, S.C. (January 2009). Beyond Microblogging: Conversation and Collaboration via Twitter. In Proceedings of the 42nd Hawaii international Conference on System Sciences (January 05 – 08, 2009). HICSS. IEEE Computer Society, Washington, DC, 1-10. DOI= (pdf)
  4. Paolo
    Zhao, D. and Rosson, M. (May 2009). How and why people Twitter: the role that micro-blogging plays in informal communication at work. In Proceedings of the ACM 2009 International Conference on Supporting Group Work (Sanibel Island, Florida, USA, May 10 – 13, 2009). GROUP ‘09. ACM, New York, NY, 243-252. DOI=

(4) Twitter tools

(5) Planning our book

(6) Assignments:

(a) This week:

  • Reading posts completed this week (these should be posted to your blog – they are “individual” rather than shared resources – if you posted it both places, I turned it into “pending” on this blog)
    Anita, Jon, PritiRubi
  • Twitter posts – have not yet “counted”

(b) For next week

  • Article synopsis: Anita, Jessica, Jon, Sophia
  • Everyone: review book questions; RT request for input CoTweet
  • Everyone: CoTweet account – tweet a few posts per week
  • Everyone: Twine account for Twitter-related links (instead of blogging them)
  • Everyone (by noon Monday, please): On your blog, make an argument for three best practices. Base your argument on readings, class discussion, guest speakers, your personal observations.
  • Everyone (by noon Monday, please): On this blog, pick one organization to profile. Tell us why — provide a screen capture (recommended: Skitch for Mac and Jing for PC) — look at the last 100 posts and analyze the types — follow the profile URL to find out more about the account. Use your detective skills to find out as much as you can about this account without talking to the person running it! Next week, we will use analytical tools in class to further this analysis.
  • Reminder: two reading reflections are due this quarter — there are only two more weeks of reading! The best reflections synthesize at least two readings.
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