Movies, Process, and Brands
I’d like to explore the use of Twitter in the film industry by focusing on production, communication, and reception. I believe following this chain will give an in-depth look at a wide range of Twitter applications in this category. I’ve included my ten brands/twitterers for this week below:
Twitter use during a film’s production, either by the studios, filmmakers, or even cast/crew.
– Rob Luketic even used Twitter to livestream video from the set of his movie (which starred extreme Twitterer Ashton Kutcher) @Robluketic
– Texas Casting uses twitter to get crew members @filmcrewtexas
– Pixar is generating buzz for Toy Story 3 through @DisneyPixar
Twitter use to promote the release of a film. This covers Twittering by movie studios, individuals, or other brands.
– Filmmaker Michael Moore tweets about his untitled new release @mmflint
– Sony launched a Terminator Salvation game on Twitter to promote the summer blockbuster @Resistance2018
– Universal Pictures runs giveaways and offers exclusive clips @UniversalPics
– Studios are setting up movie-specific Twitter accounts @HarryPotterFilm
– Hugh Jackman blogged about the press tour for Wolverine in teh weeks leading up to the film’s release@RealHughJackman
– Review site Rotten Tomatoes is giving its recommendations @rottentomatoes
– Audience members are live-tweeting at preview screenings, getting WOM going for movies like Star Trek.
– Movie studios like Miramax @MiramaxFilms are following fan’s responses, including potential illegal downloads. http://www.businessinsider.com/miramax-uses-twitter-to-crack-down-on-file-sharers-2009-4