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Cluetrain Theses, take 6

30 June 2009

5. People recognize each other as such from the sound of this voice. What audience are we trying to reach and what do they sound like? What do we want to sound like?

6.  The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. AND 19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance. Was thinking about this this weekend. The internet (now through social media) is allowing us to connect with people and groups we may have not been able to ten years ago. Email is one thing, but to carry out a conversation with someone you’ve exchanged DMs or @s with is something completely different. Filters and inhibitions are removed and and you’re one step closer to connecting with someone. Think about the candid feedback we anticipate receiving from our #uwtwtrbook tweets. This being the “last” chance is a little extreme, but it does communicate a sense of urgency, which orgs need to act on with some speed.

23. Companies attempting to “position” themselves need to take a position. What is it we’re trying to say, and how do we say it without speaking too much in generalities to the point where we’re not really relevant? Sometimes we are afraid to take a stance for fear of backlash, but we could be saying, writing, thinking, blogging sentiments that others share but are also afraid to take.

72. If you want us to talk to you, tell us something. Make it something interesting for a change. Twitter 101 books have been done. Tips and tricks books have been done. “How Twitter or X, Y, Z is revolutionizing ______” has been done. What’s our angle? How do we get people to listen to something that has or hasn’t been said before? Are there new positions we can take on old(er) topics?

95. We are waking up and linking to each other. We are watching. But we are not waiting. What are ways to encapsulate in our book, these observations and connections and partnerships individuals and organizations are already making? What can we offer that is relevant and meaningful? We’re on the right track with our collaborative approach!

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