In an effort to come up with 10+ Twitter handles that I thought worthy of mentioning in our Twitter book, I visited TrackingTwitter & WeFollow. These tools helped me to determine which brands 1) had a presence on Twitter in various categories and 2) had a decent reach, as determined by the number of followers*.
Below I have listed (in no particular order) a number of handles in the travel/tourism sector that are using Twitter in a variety ways – from sharing stories, news, and happenings to providing customer service, promotional discounts, and original content:
In addition, I found the article,“Why 32 Top Travel Brands Like Twitter“, to be a helpful filter to find travel brands on Twitter. It not only lists some of the handles I mentioned above, but it also offers their 140 character reason for tweeting.
*Note: I don’t believe follower count to be the best metric for determining a brand’s sphere of influence on Twitter, but because that is the variable used to rank their handles in directories, it is an efficient filtering mechanism.