Top Brands (per BusinessWeek)

There are a lot of “top brand” lists. Here’s the 2008 BusinessWeek list (this should be part of our organization discovery process):

1. Coke : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
2. IBM : Vertical – Tech : Links – Twitter (taken, IBM events) | Facebook | MySpace | Blog | Website | 10 of the smartest big brands on Twitter (Mashable, Feb 2009)
3. Microsoft : Vertical – Tech, Entertainment (xBox) : Links – Twitter (background issue) | Facebook | MySpace | Blog | Website
4. GE : Vertical – fillInBlank : Links – Twitter (taken, ditto generalelectric) | Facebook | MySpace | Blog | Website
5. Nokia : Vertical – Tech, Cell : Links – Twitter | Facebook | MySpace | Blog | Website
6. Toyota : Vertical – Auto : Links – Twitter | Facebook | MySpace | Blog | Website
7. Intel : Vertical – Tech, Hardware : Links – Twitter | Facebook | MySpace | Blog | Website
8. McDonalds : Vertical – Retail : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
9. Disney : Vertical – Entertainment : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
10. Google : Vertical – Tech : Links – Twitter | Facebook | MySpace | Blog | Website
11. Mercedes-Benz : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
12. HP : Vertical – Tech, Hardware : Links – Twitter (protected!) | Facebook | MySpace | Blog | Website
13. BMW : Vertical – Auto : Links – Twitter (taken – legit) | Facebook | MySpace | Blog | Website
14. Gillette : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
15. AMEX : Vertical – Finance : Links – Twitter (amex taken, ditto americanexpress + protected) | Facebook | MySpace | Blog | Website
16. Louis Vuitton : Vertical – Lifestyle : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
17. Cisco : Vertical – Tech, Hardware : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
18. Marlboro : Vertical – Lifestyle, Cigarettes : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
19. CitiCorp : Vertical – Finance : Links – Twitter (citigroup taken, citi suspended) | Facebook | MySpace | Blog | Website
20. Honda : Vertical – Auto : Links – Twitter | Facebook | MySpace | Blog | Website
21. Samsung : Vertical – Electronics : Links – Twitter (samsung suspended) | Facebook | MySpace | Blog | Website
22. H&M : Vertical – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website
23. Oracle : Vertical – Tech, Software : Links – Twitter | Facebook | MySpace | Blog | Website
24. Apple : Vertical – Tech, Lifestyle : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
25. Sony : Vertical – Entertainment : Links – Twitter | Facebook | MySpace | Blog | Website
26. Pepsi : Vertical – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website
27. HSBC : Vertical – fillInBlank : Links – Twitter (hsbc suspended) | Facebook | MySpace | Blog | Website
28. Nescafe : Vertical – fillInBlank : Links – Twitter (nescafe suspended) | Facebook | MySpace | Blog | Website
29. Nike : Vertical – fillInBlank : Links – Twitter (taken + protected updates) | Facebook | MySpace | Blog | Website
30. UPS : Vertical – Delivery : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
31. SAP : Vertical – Tech, Software : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
32. Dell : Vertical – Tech, Hardware : Links – Twitter (taken) | Facebook | MySpace | Blog | Website | 10 of the smartest big brands on Twitter (Mashable, Feb 2009)
33. Budweiser : Vertical – Lifestyle, Alcohol : Links – Twitter (budweiser taken?) | Facebook | MySpace | Blog | Website
34. Merrill Lynch : Vertical – Finance : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
35. Ikea : Vertical – Lifestyle, Retail : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
36. Canon : Vertical – Photography : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
37. JP Morgan : Vertical – Finance : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
38. Goldman Sachs : Vertical – Finance : Links – Twitter (goldmansachs suspended) | Facebook | MySpace | Blog | Website
39. Kellogg : Vertical – fillInBlank : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
40. Nintendo : Vertical – Entertainment : Links – Twitter (nintendo suspended) | Facebook | MySpace | Blog | Website
41. UBS : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
42. Morgan Stanley : Vertical – Finance : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
43. Phillips : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
44. Thomson Reuters : Publishing – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website
45. Gucci : Vertical – Lifestyle : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
46. eBay : Vertical – Tech, eCommerce : Links – Twitter | Facebook | MySpace | Blog | Website
47. Accenture : Vertical – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website
48. Siemens : Vertical – Tech : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
49. Ford : Vertical – Auto : Links – Twitter | Facebook | MySpace | Blog | Website | 10 of the smartest big brands on Twitter (Mashable, Feb 2009)
50. Harley-Davidson : Lifestyle, Auto, Motorcycle : Links – Twitter | Facebook | MySpace | Blog | Website
51. L’Oreal : Vertical – Lifestyle, Cosmetics : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
52. MTV : Vertical – Entertainment : Links – Twitter | Facebook | MySpace | Blog | Website
53. Volkswagon : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
54. AIG : Vertical – Finance, Insurance : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
55. AXA : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
56. Heinz : Vertical – fillInBlank : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
57. Colgate : Vertical – fillInBlank : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
58. Amazon : Vertical – Tech, eCommerce : Links – Twitter | Facebook | MySpace | Blog | Website
59. Xerox : Vertical – Tech : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
60. Chanel : Vertical – Lifestyle, Fashion, Cosmetics : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
61. Wrigley’s : Vertical – fillInBlank : Links – Twitter (taken+protected) | Facebook | MySpace | Blog | Website
62. Zara : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
63. Nestle : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
64. KFC : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
65. Yahoo! : Vertical – Tech : Links – Twitter | Facebook | MySpace | Blog | Website
66. Danone : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
67. Audi : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
68. Caterpillar : Vertical – fillInBlank : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
69. Avon : Vertical – Lifestyle, Cosmetics : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
70. Adidas : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
71. Rolex : Vertical – Lifestyle, Jewelry : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
72. Hyundai : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
73. Blackberry : Vertical – Tech, Cell : Links – Twitter | Facebook | MySpace | Blog | Website
74. Kleenex : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
75. Porsche : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
76. Hermes : Vertical – Lifestyle, Fashion : Links – Twitter (hermes suspended) | Facebook | MySpace | Blog | Website
77. Gap : Vertical – fillInBlank : Links – Twitter (taken-legit?) | Facebook | MySpace | Blog | Website
78. Panasonic : Vertical – fillInBlank : Links – Twitter (taken)| Facebook | MySpace | Blog | Website
79. Cartier : Vertical – Lifestyle : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
80. Tiffany & Co. : Vertical – Lifestyle : Links – Twitter (tiffany taken) | Facebook | MySpace | Blog | Website
81. Pizza Hut : Vertical – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website
82. Allianz : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
83. Moet et Chandon : Vertical – Lifestyle, Alcohol : Links – Twitter (moet, moetetchandon and moetandchandon taken) | Facebook | MySpace | Blog | Website
84. BP : Vertical – fillInBlank : Links – Twitter (bp taken, britishpetroleum does not exist) | Facebook | MySpace | Blog | Website
85. Starbucks : Vertical – fillInBlank : Links – Twitter | Facebook | MySpace | Blog | Website | 10 of the smartest big brands on Twitter (Mashable, Feb 2009)
86. ING : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
87. Motorola : Vertical – Tech, Cell : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
88. Duracell : Vertical – fillInBlank : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
89. Smirnoff : Vertical – Lifestyle, Alcohol : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
90. Lexus : Vertical – Auto : Links – Twitter (taken + protected) | Facebook | MySpace | Blog | Website
91. Prada : Vertical – Lifestyle, Fashion : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
92. Johnson&Johnson : Vertical – fillInBlank : Links – Twitter (JnJComm) | Facebook | MySpace | Blog | Website
93. Ferrari : Vertical – Auto : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
94. Armani : Vertical – Lifestyle, Fashion : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
95. Hennessy : Vertical – Lifestyle, Alcohol : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
96. Marriott : Vertical – fillInBlank : Links – Twitter (taken-legit) | Facebook | MySpace | Blog | Website
97. Shell : Vertical – Transportation : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
98. Nivea : Vertical – Lifestyle, Cosmetics : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
99. FedEx : Vertical – Delivery : Links – Twitter (taken) | Facebook | MySpace | Blog | Website
100. VISA : Vertical – Finance : Links – Twitter (taken) | Facebook | MySpace | Blog | Website